Product & Category Insights Manager

Hollybank Trustees Ltd; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Curaleaf International is seeking a Product & Category Insights Manager to partner with Product, Commercial and Executive teams, shaping the future portfolio, innovation pipeline and category strategy.

You'll lead insights across international markets, build dashboards and forecasting, and influence strategic decisions. 5+ years in category/insight roles, fluent English, and ability to travel are essential.

Qualifications

• 5+ years in category management, product or portfolio insight, or market intelligence.
• Proven ability to influence portfolio, product, brand or category decisions.
• Advanced Power BI capability: data modelling, dashboards & reports.
• Strong SQL and Snowflake capability for data extraction & modelling.
• Experience drawing conclusions from large, imperfect datasets from multiple sources.
• Solid understanding of category growth, pricing, margins, forecasting and P&L impact.
• Excellent communication and storytelling, able to influence senior stakeholders.
• Fluent English; other European languages are advantageous.
• Experience in regulated healthcare/pharma/FMCG environments is a plus.

Responsibilities

• Lead category, portfolio and product performance analysis across international markets.
• Deliver regular State of the Nation insights to shape strategic decisions.
• Identify innovation opportunities, whitespace and emerging trends.
• Assess market attractiveness, competitive positioning and portfolio gaps.
• Build business cases for new products, formats, markets and pricing actions.
• Support portfolio optimisation, SKU rationalisation and range reviews.
• Partner with Product teams to shape innovation pipelines and go/no-go decisions.
• Develop product-level forecasting and demand insights for new launches and planning.
• Create executive-level insight presentations for senior leadership.
• Build Power BI dashboards, KPI frameworks and reporting cycles for consistent decisions.

Skills

Category insights

Executive influence

Power BI

SQL

Snowflake

Data-driven storytelling

Fluent English

Tools

Power BI

SQL

Snowflake

Job description

London, UK or Alicante, Spain. Some national and international travel required.

Reporting to

Director of Product, with a dotted line to the Head of Data & AI

We're looking for a Product & Category Insights Manager to become the strategic insight partner to our Product, Commercial and Executive teams, helping shape the future of our portfolio, innovation pipeline and category strategy.

About Us

Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting-edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.

Curaleaf International’s network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU-GMP processing facilities in Portugal; an EU-GMP processing, quality assurance and research site in Spain; Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU-GMP producer Northern Green Canada.

Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.

The Opportunity

This role sits at the intersection of product strategy, category management and commercial decision-making.

You'll identify growth opportunities, spot emerging trends, understand category dynamics and turn complex market, commercial and patient data into clear recommendations that drive action.

From assessing the next product launch opportunity to helping determine which markets, formats and innovations should form part of our future portfolio, your work will directly influence key business decisions.

This is not a reporting role. It's an insight-driven strategy role for someone who enjoys understanding what's happening in a market, why it's happening and what the business should do next.

What You'll Do

• Lead category, portfolio and product performance analysis across international markets.
• Deliver regular State of the Nation insights to help shape strategic decision-making.
• Identify innovation opportunities, whitespace and emerging category trends.
• Assess market attractiveness, competitive positioning and portfolio gaps.
• Build business cases for new products, formats, markets and pricing actions.
• Support portfolio optimisation, SKU rationalisation and range reviews.
• Partner with Product teams to shape innovation pipelines and go/no-go decisions.
• Develop product-level forecasting and demand insights for new product introductions, S&OP and planning.
• Create executive-level insight presentations that influence senior leadership decisions.
• Build Power BI dashboards, KPI frameworks and reporting cycles that enable consistent decision-making.

What You'll Bring

• 5+ years' experience in category management, product or portfolio insight, market or business intelligence, or commercial analytics, including experience at senior or lead level.
• Demonstrable experience using insight to influence portfolio, product, brand or category decisions.
• Advanced Power BI capability, including data modelling, dashboard design and report distribution to a business audience.
• Strong SQL and Snowflake capability.
• Experience drawing defensible conclusions from large, imperfect datasets across multiple sources.
• Strong commercial understanding of category growth, price architecture, margin, forecasting and P&L impact.
• Outstanding communication and storytelling skills, with experience influencing senior and Executive stakeholders.
• Fluent English. Additional European languages would be beneficial.
• Experience in a regulated, healthcare, pharmaceutical, medical device or FMCG environment would be advantageous.

You Are

• Curious, analytical and commercially minded.
• Comfortable working with ambiguity and imperfect data.
• Able to turn complex analysis into a clear commercial story.
• Confident influencing stakeholders at every level of the business.
• Passionate about turning insight into meaningful business outcomes.

Why Join Us?

This is a rare opportunity to help shape the future portfolio of a fast-growing international medical cannabis business. You'll work directly with senior leaders, influence important product and investment decisions, and build an insights capability that helps define the future direction of the category across multiple markets.