Sales Manager, UK

Curaleaf International; Sunderland; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private medical insurance

Group Life Assurance

Generous holiday allowance

Job summary

Curaleaf International is seeking a Sales Manager to lead commercial relationships across B2B accounts, including pharmacies, wholesalers and healthcare partners. You will manage a small sales team, own the pipeline, and contribute to strategic decisions within a healthcare-regulated framework.

The role requires strong sales acumen, credibility in regulated environments, and willingness to travel within the UK. A hands-on leader who can drive targets while maintaining compliance will thrive.

Qualifications

• Demonstrated B2B sales and account-management experience in regulated sectors.
• Experience managing a remote sales team.
• Track record of meeting or exceeding commercial targets.
• Strong relationship-building, negotiation and communication skills.
• Comfortable working within a compliance-led environment.
• Well organised with strong commercial numeracy and CRM discipline.
• Full UK driving licence and willingness to travel within the territory.

Responsibilities

• Own and grow a portfolio of B2B accounts, building long-term trust-based relationships.
• Lead, coach and develop a small sales team, setting objectives and supporting their growth.
• Deliver against agreed sales, margin and retention targets, with accurate pipeline forecasting
• Identify new commercial opportunities within approved customer segments and territory.
• Act as the primary point of contact for key accounts, cross-functionally with supply, quality and customer service.
• Monitor market and competitor dynamics, feeding insight back into the business.
• Represent Curaleaf professionally at trade and industry events, within codes of practice.
• Maintain accurate CRM records and reporting against KPIs.

Skills

B2B sales

Account management

Relationship building

Negotiation

CRM discipline

Compliance aware

Leadership

Tools

CRM software

Job description

Location: Hybrid, Sunderland

Reporting to: Head of Sales and Commercial, UK

About Us

Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting-edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.

Curaleaf International's network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU-GMP processing facilities in Portugal; an EU-GMP processing, quality assurance and research site in Spain; Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU-GMP producer Northern Green Canada.

Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.

The Opportunity

We're looking for a Sales Manager to lead commercial relationships across our B2B customer base- pharmacies, wholesalers and healthcare partners. You'll manage a sales team, own the B2B commercial pipeline, and join our Management Leadership Team to help shape strategy and priorities across the business.

This is a genuinely commercial role but one that sits inside a healthcare and regulatory framework. We're looking for someone who can combine strong sales instincts with the discipline and credibility needed to operate responsibly in a controlled-medicines environment.

What You'll Do

• Own and grow a portfolio of B2B accounts, building long-term, trust-based relationships
• Lead, coach and develop a small sales team, setting objectives and supporting their growth
• Deliver against agreed sales, margin and retention targets, with accurate pipeline forecastingIdentify new commercial opportunities within approved customer segments and territory
• Act as the primary point of contact for key accounts, working cross-functionally with supply, quality and customer service
• Monitor market and competitor dynamics, feeding insight back into the business
• Represent Curaleaf professionally at trade and industry events, within the bounds of applicable codes of practice
• Maintain accurate CRM records and reporting against KPIs

Essential

What We're Looking For

• Demonstrable B2B sales and account-management experience, preferably in pharmaceutical, healthcare, life sciences or another regulated sector
• Experience managing a remote sales team
• A track record of meeting or exceeding commercial targets
• Strong relationship-building, negotiation and communication skills
• Comfortable working within a compliance-led environment
• Well organised, with strong commercial numeracy and CRM discipline
• Full UK driving licence and willingness to travel within the territory

Desirable

• Experience selling into pharmacies, clinics or wholesalers
• Understanding of the UK medical cannabis or controlled-drugs landscape
• Experience coaching or mentoring others

Operating in a Regulated Environment

This isn't a typical sales role, and we're not looking for a typical sales background. You'll be trusted to build commercial relationships with pharmacies, clinics and wholesalers while working confidently within the UK regulatory framework that governs medical cannabis and controlled drugs - think MHRA requirements, GPhC-registered pharmacy context, Home Office considerations, and the codes of practice that shape how we engage with healthcare professionals.

You’ll also be the kind of person who speaks up: if something doesn't look right from a compliance, quality or regulatory perspective, you’ll raise it quickly and through the right channels.

What We Offer

• Competitive base salary plus performance related bonus
• Generous holiday allowance
• Private medical insurance
• Group Life Assurance

Curaleaf International is committed to a diverse and inclusive workplace. We value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.