Sales Manager - New & Used BMW

Wollaston BMW; Oxford; On-site; GBP 40,000 - 67,000; Full time

Benefits offered by this job

Company vehicle

Healthcare scheme

25 days' annual leave + bank holidays

Job summary

North Oxford Garage, part of the William Morgan Group, is seeking an experienced BMW Sales Manager to lead the sales team and drive exceptional customer experiences. You will report to the General Sales Manager and play a key role in achieving commercial objectives.

The role requires leading sales efforts for BMW, coaching the team, and maintaining high standards of service and professionalism across the department.

Qualifications

• Experience in automotive sales and retail motor industry.
• Proven track record of achieving sales targets and delivering strong commercial performance.
• Leadership or supervisory experience with the ability to coach and develop a team.

Responsibilities

• Lead, coach and motivate the BMW sales team to achieve and exceed sales targets.
• Drive performance across new and used vehicle sales, finance and related products.
• Ensure every customer receives an outstanding experience from enquiry to handover.
• Monitor individual and team performance, identify development opportunities.
• Support the General Sales Manager in achieving departmental objectives.
• Maintain high standards of presentation, professionalism and customer care across the sales department.
• Manage customer enquiries and resolve issues promptly and professionally.
• Ensure compliance with policies, manufacturer standards and legislation.
• Work with other departments to deliver a seamless customer journey.
• Contribute to a positive, collaborative and high-performing team culture.

Skills

Automotive sales experience

Leadership

Team coaching

Customer service orientation

Communication skills

Results-driven

UK driving licence

Job description

North Oxford Garage | William Morgan Group

£66,500 OTE | £40,000 basic salary

45 hours per week, 5 days over Monday-Sunday

North Oxford Garage, part of the William Morgan Group, is looking for an experienced and driven BMW Sales Manager to join our team.

Reporting directly to the General Sales Manager, you will play a key role in leading our sales team, delivering exceptional customer experiences and achieving our commercial objectives.

At William Morgan Group, our mission is simple: to deliver outstanding automotive services.

We are passionate about our people, our customers and the brands we represent, and we're looking for someone who shares that commitment.

The Role

As BMW Sales Manager, you will be responsible for supporting and motivating the sales team to achieve outstanding results while maintaining the highest standards of customer service.

• Leading, coaching and motivating the BMW sales team to achieve and exceed sales targets.
• Driving performance across new and used vehicle sales, finance and associated products.
• Ensuring every customer receives an outstanding experience from enquiry through to vehicle handover.
• Monitoring individual and team performance, identifying opportunities for development and improvement.
• Supporting the General Sales Manager with the achievement of departmental and business objectives.
• Maintaining excellent standards of presentation, professionalism and customer care across the sales department.
• Managing customer enquiries and resolving any issues promptly and professionally.
• Ensuring compliance with company policies, manufacturer standards and relevant legislation.
• Working closely with other departments to deliver a seamless customer journey.
• Contributing to a positive, collaborative and high-performing team culture.

About You

We are looking for an experienced automotive sales professional who is ready to take the next step in their career, or an established Sales Manager looking for a new challenge.

You’ll ideally have:

• Previous experience in automotive sales, with strong knowledge of the retail motor industry.
• Proven experience of achieving sales targets and delivering strong commercial performance.
• Leadership or supervisory experience, with the ability to coach and develop a team.
• Excellent communication and interpersonal skills.
• A strong customer focus and commitment to delivering outstanding service.
• Commercial awareness and a results-driven approach.
• The ability to work effectively in a fast-paced dealership environment.
• A professional approach and the ability to represent the BMW brand to a high standard.
• A full UK driving licence.

Most importantly, you’ll be a people-focused leader who can inspire a team, build strong customer relationships and lead by example.

What We Offer

In return for your commitment and expertise, we offer:

• £40,000 basic salary
• £66,500 OTE
• Company vehicle
• Healthcare scheme
• 25 days' annual leave + bank holidays, increasing with service
• Your birthday off
• Paid time off to volunteer
• Life insurance
• A supportive and professional working environment
• The opportunity to develop your career within the William Morgan Group

If you're an ambitious automotive sales professional who enjoys leading people, delivering exceptional customer experiences and achieving results, we'd love to hear from you.