Sales Manager

Athenacarehomes; Peterborough; On-site; GBP 10,000 - 40,000; Full time

Job summary

An exceptional care home in Peterborough seeks a Customer Relations Manager to enhance resident engagement and drive occupancy. This role is pivotal in managing sales inquiries, fostering community relationships, and collaborating with the marketing team to generate leads. The ideal candidate will be a confident salesperson with a passion for improving lives, excellent communication skills, and a data-driven mindset. Join a family-run business dedicated to providing high-quality care and creating a welcoming environment for residents. This is a fantastic opportunity to make a genuine impact while working in a supportive and ambitious setting.

Benefits

33 days of holiday per year

Free Blue Light Card

Access to Blue Light discount platform

Annual recognition awards ceremony

Refer a friend scheme

Qualifications

• Confident salesperson with a passion for making a difference.
• Excellent communication skills and ability to connect with diverse individuals.

Responsibilities

• Manage sales enquiries and ensure timely follow-ups from inquiry to admission.
• Work with marketing to drive lead generation through various channels.

Skills

Sales Skills

Communication Skills

Data Analysis

Community Engagement

Education

Experience in Sales or Marketing

Tools

Social Media

Marketing Software

Job description

As the Customer Relations Manager at Ashlynn Grange Care Home, you will be responsible for growing the pipeline of new residents looking to join the home.

About Ashlynn Grange Care Home:
Ashlynn Grange is an exceptional 153-bed care home in Peterborough. The home prides itself on the surrounding gardens that grow flowers and a variety of different vegetables.

The level of care at Ashlynn Grange is exceptional, and all staff love to keep residents entertained with a full programme of activities and live performances on our outdoor stage. Our newly refurbished café is available to our residents and their visitors, serving a variety of fresh tea, coffee and cakes daily.

About the role:
The Sales Manager, known internally as a Customer Relationship Manager, is the primary point of contact for enquiries from prospective future residents. Working alongside the management team, you’ll ensure occupancy and average weekly fees exceed our realistic targets.

It’s not just sales though; we want someone who can own the function, but also embed themselves in the community; raising awareness of our homes, making lasting partnerships and driving our business forward – our referral sources are really important.

Shift Pattern:
37.5 hours per week, Monday to Friday with flexibility to support on weekends when required.

Home Location:
Bretton Gate, Peterborough, PE3 9UZ.

Key Duties & Responsibilities:

• Manage the incoming sales enquiries, and ensure that all leads are followed up appropriately and in a timely manner from initial enquiry through to admission.
• Work closely with the Marketing Manager to drive and improve lead generation using offline and digital channels and social media.
• Analyse sales and marketing data to create effective action plans for each home, utilising wider market and competitor research.
• Build strong and positive external links within the local community to enhance awareness of the homes in their local markets.

Training, Skills & Experience Required:

• Be a confident salesperson with a passion for making a genuine difference to people’s lives.
• You’re approachable, fun, enterprising, and comfortable working in an ambitious, ever-growing environment.
• Excellent communication skills and the ability to connect with a variety of people.
• Be data-driven, passionate about metrics, and intellectually honest about how your work is performing -- and driven to continuously improve it.

What we can offer:

• Fully comprehensive induction.
• 33 days of holiday per year.
• Free Blue Light Card & access to the Blue Light discount platform.
• Annual recognition awards ceremony – The AFTAS.
• Refer a friend scheme.

About Athena:
Athena Care Homes are a family-run business with seven homes across East Anglia. We have care homes in Peterborough, Cambridgeshire, Kings Lynn (West Norfolk) & Ipswich (Suffolk).

Our aim is to be the provider of choice for our residents and the employer of choice for our team members.

Our purpose is to create excellent quality homely environments with the highest standards of care, catering, housekeeping and activities.

We aim to enhance the lives of our residents and enable them to enjoy life to the full as individuals in happy, comfortable and safe surroundings.