Sales Manager

Legends/ASM Global Europe; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading venue management company in Manchester is seeking a Sales Manager to develop and execute a sales strategy for their Conferencing and Events business. The successful candidate will drive growth and client satisfaction while forging new relationships to enhance the venue's brand presence. This is an exciting opportunity for someone passionate about sales and the events industry.

Benefits

Discounted Tickets

25 Days Annual Leave

Life Assurance Policy

5% Pension Contribution

Healthshield Support

Employee Assistance Programme (EAP)

Eye Care Vouchers

Cycle to Work Scheme

Employee Referral Scheme

Qualifications

• Demonstrable experience in in-person sales within the events, stadia, or hospitality industries.
• Experience in building and executing a sales strategy.
• Ability to build long-lasting professional relationships.

Responsibilities

• Develop and execute sales strategy for Conferencing & Events.
• Identify and generate new business opportunities.
• Prepare and deliver sales presentations to potential clients.

Skills

Interpersonal Skills

Networking

Sales Strategy

Client Satisfaction

Education

Experience in Events, Stadia, or Hospitality Sales

Tools

CRM Software

Microsoft Office Suite

Job description

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About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. We combine unmatched expertise with a global reach, offering end-to-end solutions—from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues, stadiums, arenas, convention centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our respect, integrity, and accountability values, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

The Venue

The AO Arena has welcomed over 30 million guests and thousands of World-renowned artists since opening its doors in 1997. It has played a vital role in shaping Manchester’s music scene and has supported artists from back rooms to the main stage. With its £ 50 million redevelopment, the new look AO Arena will attract more artists and more fans for many years to come.

Made in Manchester, Made for Manchester.

About the Role

As our C&E Sales Manager, you will own and execute a brand-new business strategy for our Conferencing and Events business in 2025 and beyond. This is a vital role, driving growth and success to elevate the AO Arena’s brand presence and cement us as Manchester’s biggest and best venue.

Working as an integral part of the team, you will make it your mission to identify, pursue and secure new revenue; You will be a disruptor – building exciting new relationships with businesses all over the UK, harnessing every opportunity to give businesses the chance to host events with us.

We are looking for someone entrepreneurial, who is passionate about all things Manchester, all things sales and all things client satisfaction, who will take our C&E business to the next level through their energy and tenacity.

What we can offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list.

Got a dental bill? Need to book a counselling session? Or even help with Physio costs? With the support of Healthshield; ASM will support with these unexpected costs. For you and any children.

We understand that from time to time you might need a bit of support to get you back to feeling your best, so we have teamed up with AXA Health to provide our people with an Employee Assistance Programme (EAP) to support mental health in the workplace.

We are visionaries: both physically and metaphorically! When you join ASM you will be entitled to eye care vouchers and a contribution towards any glasses you require.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team

Key Responsibilities:

• Develop and execute a sales strategy for our Conferencing & Events business to achieve revenue targets and business objectives.
• Identify and generate new business opportunities within the MICE sector by networking, cold calling, and attending industry events.
• Build and maintain strong relationships with clients, understanding their needs and providing tailored event solutions.
• Build and develop a business pipeline and implement an improved CRM system.
• Prepare and deliver compelling sales presentations, proposals, and contracts to potential clients.
• Collaborate with internal teams across the ASM portfolio, sharing leads and business referrals.
• Monitor market trends and competitor activity to stay ahead in the industry.
• Achieve and exceed monthly and annual sales targets.

We are looking for someone with:

• Demonstrable experience in in-person sales within the events, stadia or hospitality industries - Essential
• Experience of building, designing and executing a sales strategy – Essential.
• Innate interpersonal skills and the ability to build long lasting, professional relationships – Essential
• An established North – West network to hit the ground running.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in CRM software and Microsoft Office Suite.
• A passion for events and a creative approach to problem-solving.

Recruitment Process Outlined:

• 1st Stage - Meeting with Venue Team
• 2nd Stage – Presentation Brief Task with Venue Team and GM.

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We provide a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Entertainment Providers and Events Services

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