Sales Manager

Advocate Group; Hereford; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

An innovative firm is seeking a dynamic Senior Talent Partner to drive growth in the premium drinks sector. This role involves expanding the brand's footprint in the on-trade market, building strong relationships with customers and distributors, and developing effective sales strategies. The ideal candidate will have a proven track record in sales, a deep understanding of the UK market, and a passion for driving results. Join a rapidly scaling company that values leadership and ownership, and be part of an exciting growth journey in a vibrant industry.

Benefits

Travel Allowance

Commission Scheme

Qualifications

• 3+ years in sales or commercial roles, ideally in drinks or FMCG.
• Strong understanding of the UK on-trade market.
• Proven track record in winning new business.

Responsibilities

• Grow brand presence in bars, pubs, and restaurants.
• Win new customers and maintain regular orders.
• Develop pricing strategies and manage key partnerships.

Skills

Sales Experience

Relationship Building

Commercial Strategy Development

Market Understanding

Data Analysis

Education

Bachelor's Degree

Tools

Sales Tracking Tools

Job description

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This range is provided by Advocate Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Advocate Group

Senior Talent Partner | Connecting On-Trade Commercial Talent with Drinks Businesses

Field Based – Hereford (2 days per week in the office)

Up to £40,000 + travel allowance + GREAT commission scheme

Do you want to work for a rapidly scaling challenger in the premium drinks space? My client is looking for a commercially-minded Sales Manager to own and grow their on-trade footprint across the UK!

Having quadrupled revenue month-on-month since launch, this brand is entering it's next growth phase and on-trade is front and centre. This is a high-impact role for someone who can sell and scale

Key Responsibilities

• Grow the brand’s presence in bars, pubs, restaurants, and hotels
• Win new customers and keep them ordering regularly
• Build relationships with distributors and manage key partnerships
• Develop pricing strategies and commercial terms
• Set up tools and systems to track and manage sales
• Improve how the team works with operations, logistics, and marketing
• Represent the brand at tastings, events, and trade shows
• Work closely with the founders on big-picture plans and strategy

About You:

• At least 3 years of experience in sales or commercial roles (ideally in drinks or FMCG)
• A good understanding of the UK on-trade market and how to succeed in it
• A track record of winning new business and building long-term relationships
• Someone who enjoys both selling and improving how things are done
• Comfortable using data and tools to track progress
• Independent and proactive
• Someone who thrives in fast-paced, growing environments

This is a key role in a young but ambitious business - perfect for someone who wants to step into more leadership, take real ownership, and grow with the company!

Sound like you? Lets talk!

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call: 07842415529

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Beverage Manufacturing, Food and Beverage Services, and Food and Beverage Manufacturing

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