Sales Manager

The People Co.; Greater London; On-site; GBP 55,000 - 65,000; Full time

Job summary

The People Co. in Greater London is seeking a Sales & Wholesale Manager to drive growth across two award-winning food brands. You will open new doors, build relationships with buyers, retailers, distributors and foodservice customers, and turn conversations into orders.

With proven sales experience in food, FMCG or wellness, you’ll develop existing accounts and identify new channels across the UK. The role offers ownership, commission and a flexible package for the right person.

Qualifications

• Proven sales experience within food, FMCG, speciality food, wellness or a related category.

Responsibilities

• Winning new wholesale customers and opening new channels.
• Developing and growing existing accounts.
• Building relationships with buyers, retailers, distributors and foodservice customers.
• Organising tastings, sampling and product training.
• Representing the brands at events and in the marketplace.
• Identifying new commercial opportunities across the UK.
• Bringing customer and market insight back into the business.
• Helping shape the sales strategy as the brands continue to grow.

Skills

Sales experience

Relationship building

Food industry knowledge

Job description

What if your next sales role was selling products you genuinely believed in, into a market that is growing fast?

We're working with a brilliant, ambitious food business behind two exciting brands at the forefront of the fermented food, gut health and wellness space.

These aren't brands waiting to find their audience. They already have award-winning products, a strong consumer following and listings with some of the UK's most respected premium retailers. Now they're ready to take the next step — and they need a Sales & Wholesale Manager to make it happen.

This is a role for someone who likes opening doors, building relationships and winning business. Someone who gets a buzz from walking into a new customer, telling a compelling product story, getting the buyer excited and turning that conversation into an order.

You'll have real ownership of wholesale growth across both brands, from developing existing accounts and distributors to identifying and winning new customers across speciality food, premium retail, health food and foodservice.

And because this is a small, entrepreneurial business backed by an established food group, you'll have the freedom to make things happen — without having to build the infrastructure around you.

What you'll be doing

• Winning new wholesale customers and opening new channels.
• Developing and growing existing accounts.
• Building relationships with buyers, retailers, distributors and foodservice customers.
• Organising tastings, sampling and product training.
• Representing the brands at events and in the marketplace.
• Identifying new commercial opportunities across the UK.
• Bringing customer and market insight back into the business.
• Helping shape the sales strategy as the brands continue to grow.

You

We're looking for someone with proven sales experience within food, FMCG, speciality food, wellness or a related category.

You'll be commercially hungry, naturally curious and confident enough to pick up the phone, knock on a door and create an opportunity from scratch.

You'll also have a genuine interest in food, nutrition, wellness and gut health. You don't need to be a nutritionist — but you should be genuinely interested in the category and able to talk passionately about the products you're representing.

You'll need resilience, energy and plenty of personality. This is not a passive account-management role; there's plenty of new business, face-to-face selling and pavement pounding involved.

The opportunity

£55,000–£65,000, depending on experience, plus commission, travel expenses and potential use of a pool car.

The package is flexible for the right person.

If you're ready to take ownership, open new doors and help build the next chapter of two genuinely exciting food brands, we'd love to talk.