Wholesale Sales Executive

Henderson Brown Recruitment; Manchester; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Company car

Bonus scheme

Job summary

Henderson Brown Recruitment is seeking a Wholesale Executive for the Greater Manchester / North West region. Hybrid working combines office days with home working and customer travel to win new wholesale customers and grow profitable accounts.

You will manage proposals, pricing discussions and onboarding with internal teams, while maintaining CRM records and accurate forecasts to drive growth in a competitive B2B market.

Qualifications

• Track record in B2B sales, business development or account management.
• Experience in food, bakery, FMCG or wholesale helps, with a strong commercial approach.
• Ability to discuss customer needs, product options, pricing and terms while managing multiple leads and stakeholders.
• Full UK driving licence is required.

Responsibilities

• Build and manage a pipeline of wholesale, foodservice and B2B customers.
• Respond to inbound enquiries and create outbound opportunities.
• Understand customer requirements and present relevant product, range and service options.
• Prepare commercial proposals within agreed pricing and margin parameters.
• Convert opportunities into trading accounts and onboard with internal teams.
• Grow existing customers by developing range and frequency.

Skills

B2B sales

Account management

Business development

CRM management

Forecasting

Pricing conversations

Tools

CRM software

Job description

A strong B2B sales opportunity with a well-established North West food business, focused on winning new wholesale customers and growing profitable accounts.

Wholesale Executive

Greater Manchester / North West
Hybrid working: main office a couple of days per week, home working and customer travel
30,000 - 35,000 basic salary + company car + bonus scheme

The Opportunity

A well-established brand and food manufacturing business is looking for a Wholesale Executive to support growth across its wholesale and wider B2B customer base.

This is a commercial sales role with a clear focus on winning new customers, developing existing accounts and moving opportunities from first conversation through to successful launch.

You’ll be part of an established wholesale team, working closely with internal teams to make sure proposals are commercially sound, operationally deliverable and properly followed through.

It would suit someone who enjoys both sides of sales: getting in front of customers, building pipeline and closing opportunities, while also being organised enough to manage CRM, forecasts, pricing conversations and internal coordination properly.

Key Responsibilities

• Build and manage a qualified pipeline of wholesale, foodservice and B2B customers.
• Respond to inbound enquiries and create new opportunities through proactive outbound activity.
• Understand customer requirements and present relevant product, range and service options.
• Prepare commercial proposals within agreed pricing and margin parameters.
• Convert opportunities into trading accounts and coordinate onboarding with internal teams.
• Grow existing customers by developing range, volume, frequency and overall account value.
• Maintain accurate CRM records, pipeline forecasts and next actions.

What We're Looking For

You’ll need a track record in B2B sales, business development or account management, with evidence of turning opportunities into revenue.

Experience in food, bakery, FMCG, foodservice, wholesale or another product-led environment would be useful, but the key requirement is a strong commercial approach and the ability to build credible customer relationships.

You should be comfortable discussing customer needs, product options, pricing and commercial terms, while staying organised across multiple leads, accounts and internal stakeholders.

A full UK driving licence is required, as regular customer travel is part of the role.

Why Join?

This is a good opportunity to join a long-established food business with a strong regional reputation, a broad product range and a clear focus on growing its wholesale and B2B presence.

You’ll have a role where your activity directly influences new customer wins, account growth and commercial delivery, rather than sitting too far away from the results.

The role offers a balanced mix of customer-facing sales, account development, internal collaboration and practical commercial follow-through.

If you’re interested in learning more, we’d be happy to have a confidential conversation.