Sales Executive

YF Recruitment; Greater London; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Uncapped commission

Direct access to founders

Ownership of growth channel

Job summary

YF Recruitment is seeking a London-based sales professional to own the Out of Home growth across cafes, restaurants, and hospitality venues. You will spend time meeting operators, sampling products, and opening new doors across the city.

You’ll report to the founders and commercial leadership, with uncapped commission and real ownership of a high-potential channel in a founder-led, premium health-focused food brand environment.

Qualifications

• Experience in food, drink or hospitality sales.
• Proven ability to win new accounts and grow a channel.
• Understanding of hospitality buyers and decision makers.

Responsibilities

• Own growth of London Out of Home brands across cafes, restaurants, gyms and hotels.
• Visit sites, sample products and build relationships with buyers and managers.
• Turn single site wins into multi-site opportunities and partnerships.
• Create collaborations, events and activations with strategic partners.
• Negotiate favorable deals and maintain a strong sales pipeline.
• Work with Marketing to convert wins into shareable content.

Skills

Field sales

Hospitality knowledge

Negotiation

Relationship building

London market knowledge

Job description

Fancy owning the London market for a fast growing challenger food business?

We're working with an ambitious, founder led food business with a portfolio of premium, health focused brands and big plans for London.

They're looking for someone to get their products into the cafés, restaurants, coffee shops, gyms, wellness spaces, hotels and food to go operators that people genuinely want to visit.

This is a role for someone who loves sales, loves London and gets a kick out of discovering a brilliant new opening before everyone else does.

You'll spend far more time out meeting people, sampling products and opening doors than sitting behind a laptop.

What you'll actually be doing:

You'll take ownership of growing the brands across London's Out of Home scene.

That means:

• Finding and winning brilliant new customers across cafés, restaurants, coffee, hospitality, wellness and food to go.
• Getting out into London, visiting sites, sampling products and building relationships with the people behind them.
• Turning individual site wins into conversations with founders, buyers, chefs and group decision makers.
• Growing successful customers from one location into multiple sites.
• Creating menu collaborations, events, launches, sampling opportunities and interesting brand partnerships.
• Negotiating commercially strong deals and building a healthy pipeline of new business.
• Working closely with Marketing to turn great customer wins into content, activations and moments people actually want to share.

And you'll have licence to be curious.

If a new concept opens in Soho and suddenly everyone's talking about it, we want you thinking about how we get through the door.

If there's a food trend taking over TikTok, we want you wondering where the commercial opportunity is.

If you walk past somewhere and think "our products should absolutely be in there", we want you to do something about it.

Who are we looking for?

• Ideally a minimum 1 to 2 years' experience across food, drink, coffee, hospitality, Out of Home, field sales, partnerships or a challenger consumer brand.
• You understand how hospitality customers buy and you're confident finding your way from a conversation at site level to the person who can make the decision.
• You're warm, confident and good with people.
• You're organised enough to keep plenty of opportunities moving at once.
• You know your way around London's food, drink and wellness scene.
• A keen eye for what's trending on social media and how the brand can be a part of it
• And you're still excited by walking into somewhere new with a product under your arm and starting a conversation.

What does success look like?

Simple.

• More brilliant places stocking the products.
• More multi site customers.
• More revenue.
• More menu placements and partnerships.
• And a growing presence in the London venues that influence where everyone else wants to eat, drink and spend their time.

What you'll get

• Uncapped commission and performance bonus
• Direct access to the founders and commercial leadership
• Genuine ownership of a channel with huge growth potential
• The freedom to spot an opportunity and go after it

This could be a brilliant move for someone who's already got their first couple of years under their belt and is thinking:

"Give me something I can actually own."

If that sounds like you, I'd love to hear from you.