Sales Manager

Provallar Executive Search; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading British fashion brand is seeking a dynamic Sales Manager to launch a new activewear collection across the UK and Europe. This hands-on role involves building relationships, executing sales strategies, and expanding market presence. The ideal candidate will have extensive experience in wholesale sales and a passion for fashion.

Benefits

Competitive salary

Performance-based bonus

Benefits

Qualifications

• 5+ years’ experience in wholesale sales, ideally within activewear or fashion.
• UK wholesale experience is essential; European exposure is a strong advantage.

Responsibilities

• Build and lead the go-to-market strategy across the UK and Europe.
• Actively seek out and secure new stockists and manage existing relationships.
• Identify and onboard agents or distributors for European markets.

Skills

Relationship Building

Sales Strategy

Business Development

Account Management

Market Feedback

Job description

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Helping CXOs Develop their careers and teams

Our client, a well-established British fashion brand known for its playful, confident approach to style, is launching a new stylish, affordable-luxury activewear collection — combining elevated design with everyday functionality.

They are now seeking a dynamic and entrepreneurial Sales Manager to take the collection to market across the UK and Europe.

This is a hands-on, outward-facing role for someone who loves being on the road, building relationships, and making things happen.

Key Responsibilities

• Sales Strategy & Execution: Build and lead the go-to-market strategy across the UK and Europe, targeting fashion, activewear, and department store accounts.
• New Business Development: Actively seek out and secure new stockists. Confidently pitch to buyers and convert opportunities into long-term partnerships.
• Account Management: Grow and manage existing relationships with a focus on service, sell-through, and collaboration.
• Territory Expansion: Identify and onboard agents, distributors, or regional partners to support growth in European markets.
• Product & Market Feedback: Share insight from the field to help refine seasonal ranges and identify opportunities for tailored collections.

The Ideal Candidate

• 5+ years’ experience in wholesale sales, ideally within activewear, sportswear, or fashion.
• A natural relationship builder — confident, proactive, and commercially focused.
• UK wholesale experience is essential; European exposure is a strong advantage.
• Comfortable working independently, travelling regularly, and operating at pace.
• Passionate about fitness, fashion, or both, and understands what drives sell-through at retail.

Why Apply?

This is a rare opportunity to take a well-backed new brand to market — developed by an established British fashion brand with a strong identity and loyal following. The right candidate will have real autonomy, visibility, and the chance to help shape a new category from day one.

Location: London (hybrid), with regular UK and European travel

Package: Competitive salary + performance-based bonus + benefits

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Apparel and Fashion, Wholesale Apparel and Sewing Supplies, and Wholesale Luxury Goods and Jewelry

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