Sales Manager

BYD UK; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

World-class training and development

Competitive salary and benefits

International, dynamic andCollaboratve

Flexible working arrangements

Career development opportunities

Job summary

BYD UK seeks a Sales Manager to drive new business development for its automotive battery division and achieve regional sales targets while strengthening relationships with customers and stakeholders across the UK and Europe. The role requires a Bachelor’s degree, proven sales leadership in battery/energy storage/automotive, strong commercial and financial acumen, and excellent communication skills.

Fluency in English and CRM proficiency are essential; international collaboration and flexible

Qualifications

• Bachelor’s degree or above in Business Administration, Marketing, Economics, Engineering, or related discipline.
• Proven experience as a Sales Manager within battery, energy storage, automotive, or related industries.
• Strong understanding of commercial operations, sales management and business development.
• Solid financial and commercial acumen with ability to evaluate opportunities and project profitability.
• Customer‑focused with commitment to excellent customer experience.
• Excellent communication, presentation, negotiation and interpersonal skills.
• Teamwork and stakeholder management in a multicultural, international environment.
• Highly organised, proactive and able to manage multiple priorities.
• Fluent in English; additional European language skills are an advantage.
• Proficient in CRM systems, commercial management software, and digital tools

Responsibilities

• Drive new business development for BYD’s automotive battery business and achieve assigned sales and commercial targets within the designated market.
• Identify and develop new business opportunities while maintaining relationships with key customers and stakeholders.
• Provide market intelligence and industry insights to support growth and decision-making.
• Support product launch plans and portfolio expansion across UK and European markets.
• Establish relationships with government bodies and industry associations.
• Develop quotation and pricing strategies to support negotiations and nominations.
• Monitor and support execution of commercial plans, sales initiatives and marketing activities.
• Lead contract reviews, customer audits and factory qualification audits, and support high-level engagements.
• Coordinate key project milestones, launch events and strategic customer meetings.
• Monitor payment collection and project profitability throughout the lifecycle.
• Track customer satisfaction and address feedback to maintain long-term partnerships.

Skills

Sales leadership

Commercial operations

Business development

Financial acumen

Customer focus

Communication & negotiation

Teamwork & stakeholder management

Organised & proactive

English fluent

CRM systems proficiency

Education

Bachelor’s degree or above in Business/Engineering/Marketing

Tools

CRM systems

Commercial management software

Digital business tools

Job description

Battery Division Group – Automotive Vehicle Battery Division (TBO Department)

Your Responsibilities

• Drive new business development for BYD’s automotive battery business and achieve assigned sales and commercial targets within the designated market.
• Identify and develop new business opportunities while maintaining and strengthening relationships with key customers and stakeholders.
• Provide market intelligence, industry insights, and competitor benchmarking to support business growth and strategic decision-making.
• Support the development and execution of product launch plans and portfolio expansion strategies across the UK and European markets.
• Establish and maintain effective relationships with local government bodies, industry associations, and key market stakeholders.
• Develop quotation and pricing strategies to support successful commercial negotiations and secure project nominations.
• Monitor and support the execution of commercial plans, sales initiatives, and marketing activities within the assigned region.
• Lead commercial contract reviews, customer audits, factory qualification audits, and support high-level customer engagements and executive visits.
• Coordinate and prepare key project milestones, launch events, and strategic customer meetings.
• Monitor payment collection and project profitability, ensuring healthy financial performance throughout the project lifecycle.
• Track customer satisfaction and ensure customer feedback is addressed promptly and effectively to maintain long‑term partnerships and continuous improvement.

Your Profile

• Bachelor’s degree or above in Business Administration, Marketing, Economics, Engineering, or a related discipline.
• Proven experience as a Sales Manager within the battery, energy storage, automotive, or related industries.
• Strong understanding of commercial operations, sales management, and business development.
• Solid financial and commercial acumen, with the ability to evaluate business opportunities and project profitability.
• Customer‑focused mindset with a strong commitment to delivering excellent customer experience.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong teamwork and stakeholder management capabilities in a multicultural and international environment.
• Highly organized, proactive, and capable of managing multiple priorities effectively.
• Resilient, adaptable, and open‑minded, with a results‑driven approach.
• Fluent in English; additional European language skills would be considered an advantage.
• Proficient in CRM systems, commercial management software, and digital business tools.

About BYD:

Founded in 1995 and headquartered in Shenzhen, China, BYD is a global leader in new energy technologies. The company operates across four key sectors: automobiles, rail transit, renewable energy, and electronics.

As one of the world's leading new energy vehicle manufacturers, BYD is committed to accelerating the transition to sustainable transportation and clean energy solutions through continuous innovation and technological excellence.

BYD UK plays a strategic role in supporting customers across the UK and Europe, driving business growth and strengthening BYD’s presence in the region. As a core part of BYD’s new energy ecosystem, the Battery Division delivers advanced battery technologies that support the entire energy value chain—from energy generation and storage to end‑use applications.

For nearly three decades, BYD has been recognized globally for its commitment to innovation, sustainability, and social responsibility. Through cutting‑edge technologies and a strong vision for the future, BYD continues to contribute to a greener, more sustainable world.

What We Offer

• World‑class training and professional development opportunities
• Competitive salary and attractive benefits package
• International, dynamic, and collaborative working environment
• Flexible working arrangements
• Excellent career development opportunities within a rapidly growing global organization

Join BYD and be part of a team that is driving the future of sustainable mobility and energy innovation. Together, we can create a greener future for generations to come.