Sales Manager

Oyster Recruitment Limited; England; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary with bonus

25 days annual leave

Private medical cover

Company pension

Long service rewards

Health benefits and gym discounts

Life assurance

Job summary

Oyster Recruitment Limited is seeking a Sales Manager for Healthcare & Care Solutions to lead a national sales team and shape strategy across a UK market.

You'll coach internal and field-based colleagues, develop impactful sales plans, negotiate with major customers and guide the team to sustainable growth in a technical healthcare sector.

The role requires strong data interpretation, CRM proficiency, and willingness to travel nationwide with a full UK driving licence.

Qualifications

• Experience leading a B2B sales team in a commercial environment.
• Proven ability to drive revenue growth and improve sales performance.
• Strong coaching and communication skills with the confidence to motivate others.

Responsibilities

• Lead and motivate a national sales team, setting clear objectives and supporting development.
• Identify opportunities to increase revenue, improve margins and expand market share.
• Develop sales plans balancing new and existing accounts growth.
• Strengthen relationships with major customers, purchasing groups and strategic partners.
• Support complex sales opportunities, tenders and negotiations.
• Review sales performance, pipeline activity and forecasts to identify opportunities and address challenges.
• Collaborate across the business to improve customer journey and processes.
• Spend time with team members and customers to support development and improve results.

Skills

B2B sales leadership

Revenue growth

Coaching

CRM proficiency

Data analysis

National travel

Tools

CRM systems

Job description

Sales Manager – Healthcare & Care Solutions

Are you an experienced sales leader looking for an opportunity to shape commercial performance and develop a successful team?

Our client operates within the healthcare and care equipment sector and is looking to appoint a Sales Manager to support its next phase of growth. This is a newly created position offering the opportunity to influence sales strategy, strengthen customer relationships and drive performance across a national market.

You’ll lead a team of internal and field-based sales professionals, providing direction, coaching and commercial support to help individuals reach their potential. Combining strategic thinking with a hands‑on approach, you’ll identify opportunities for growth, improve sales effectiveness and build on existing customer success.

Key Responsibilities

• Lead and motivate a national sales team, setting clear objectives and supporting individual development.
• Identify opportunities to increase revenue, improve margins and expand market share.
• Develop sales plans that balance new customer acquisition with the growth of existing accounts.
• Strengthen relationships with major customers, purchasing groups and strategic partners.
• Support complex sales opportunities, tenders and commercial negotiations.
• Review sales performance, pipeline activity and forecasts to identify opportunities and address challenges.
• Work alongside colleagues across the business to improve the customer journey and commercial processes.
• Spend time with team members and customers to support development, strengthen relationships and improve results.

About You

• Experience leading and developing a B2B sales team within a commercial environment.
• A proven ability to drive revenue growth and improve sales performance.
• Strong coaching and communication skills, with the confidence to challenge and motivate others.
• Commercially astute, with the ability to interpret data and turn it into effective sales plans.
• Experience managing key accounts, developing new business and negotiating commercial agreements.
• Comfortable using CRM systems and sales reporting tools to monitor performance.
• Willingness to travel nationally when required, with a full UK driving licence.
• Experience within healthcare, care equipment, medical products or a related technical sector would be beneficial.

What's on Offer?

• Competitive salary with performance-related bonus.
• 25 days' annual leave, increasing with length of service.
• Private medical cover and employee assistance programme.
• Company pension scheme.
• Additional rewards recognising birthdays and long service.
• Health benefits and gym membership discounts.
• Life assurance and death-in-service protection.

If you're a commercially focused sales leader who enjoys developing people, building customer relationships and delivering sustainable growth, we'd love to hear from you.