Sales Manager

Dalata Hotel Group plc; City of Edinburgh; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Free employee meals on duty

50% Off F&B in all properties

€/$60 Employee rate on rooms for all D

30% Off Friends & Family rate

Extra annual leave day for every year

Employee Assistance Programme

Cycle to Work Scheme/Transport Schemes

Pension access

Development opportunities through our 

Staff appreciation Initiatives

Performance-related bonus plan

Job summary

Dalata Hotel Group seeks a Sales Manager to lead the hotel sales team in Edinburgh, driving performance and elevating guest experiences across our properties.

Reporting to the General Manager, you will guide lead generation, site visits and bid responses while shaping pricing strategies and revenue growth with the Revenue Manager and Central Office.

The role emphasizes teamwork, strategic thinking, and delivering outstanding financial results through effective campaigns and direct sales efforts.

Qualifications

• 2 to 3 years of experience in a sales or marketing role, preferably in a hotel or customer-focused environment.
• A creative thinker with an outgoing personality, capable of building new relationships and maintaining existing ones.
• Proven experience in effective people management within a team environment.
• Sales-focused, target-driven, and results-oriented.
• Excellent communication skills, both written and verbal, with the ability to provide clear reports to clients and colleagues.
• Confident, ambitious, and proactive in approach.

Responsibilities

• Conduct lead generation, face-to-face meetings, negotiations, and site inspections, and attend trade shows and client events.
• Track and analyze corporate account performance monthly to identify trends and initiate corrective actions.
• Manage Corporate and Consortia RFPs to maximize hotel inclusion and analyze production reports to optimize business channels.
• Drive meeting and conference bookings and report account performance to the General Manager and Central Office.
• Collaborate on pricing strategies and forecasts with the General Manager and Revenue Manager.
• Oversee the annual marketing budget and implement quarterly activity plans aligned with business needs.
• Create and execute sales and marketing campaigns across media platforms, assessing ROI.
• Develop promotional materials and manage online marketing efforts to drive direct sales via the hotel website.
• Attended trade promotions and managed sales correspondence and contracts using the CRM system.
• Conduct competitor analysis to monitor market trends and maintain the hotel's positive image.

Skills

Sales & Marketing

People Management

Communication

Job description

Sales Manager

Are you a dynamic leader with a passion for hospitality? At Dalata Hotel Group, we believe that great teamwork and leadership are at the heart of hospitality. Dalata Hotel Group are currently looking for an experienced Sales Manager who is eager to take ownership, elevate their teams, and drive outstanding performance while continuing to grow professionally.

In this role, you will enjoy the unique opportunity to shape the culture and success of your team and contribute to the strategy of this hotel. If you are looking for the next opportunity or move in your career in a supportive environment that values innovation and excellence, we invite you to be part of our thriving community at Dalata Hotel Group.

As Sales Manager, you will report to the General Manager. You will guide and manage hotel operations effectively, ensuring exceptional guest experiences, strategic growth, and high-performance standards while fostering a positive work environment and driving financial success.

Benefits

• Free employee meals on duty
• 50% Off F&B in all properties
• €/£60 Employee rate on rooms for all Dalata owned hotels
• 30% Off Friends & Family rate
• Extra annual leave day for every year worked (5 days to maximum of 5 days)
• Employee Assistance Programme
• Cycle to Work Scheme/Transport Schemes
• Pension access (Ask your HR Manager for local pension information)
• Development opportunities through our Dalata Academy to support your career journey
• Staff appreciation Initiatives, fun team building activities and regular charity events
• Performance-related bonus plan

Your Key Duties and Responsibilities:

• Conduct lead generation, face-to-face meetings, negotiations, and site inspections, and attend trade shows and client events.
• Track and analyze corporate account performance monthly to identify trends and initiate corrective actions.
• Manage Corporate and Consortia RFPs to maximize hotel inclusion and analyze production reports to optimize business channels.
• Drive meeting and conference bookings and report account performance to the General Manager and Central Office.
• Collaborate on pricing strategies and forecasts with the General Manager and Revenue Manager.
• Oversee the annual marketing budget and implement quarterly activity plans aligned with business needs.
• Create and execute sales and marketing campaigns across media platforms, assessing ROI.
• Develop promotional materials and manage online marketing efforts to drive direct sales via the hotel website.
• Attended trade promotions and managed sales correspondence and contracts using the CRM system.
• Conduct competitor analysis to monitor market trends and maintain the hotel's positive image.

What You Will Need:

• 2 to 3 years of experience in a sales or marketing role, preferably in a hotel or customer-focused environment.
• A creative thinker with an outgoing personality, capable of building new relationships and maintaining existing ones.
• Proven experience in effective people management within a team environment.
• Sales-focused, target-driven, and results-oriented.
• Excellent communication skills, both written and verbal, with the ability to provide clear reports to clients and colleagues.
• Confident, ambitious, and proactive in approach.

About us

Dalata Hotel Group – We bring theheartof hospitality to every hotel we own and operate. We see our growth and expansion plans as a way of spreading our unique way of caring for our guests further around the world, bringing better experiences to more people. Currently, the Dalata difference can be felt at each of our hotels in Ireland, the UK, Germany & the Netherlands, and we’ll keep expanding this further, focusing on key UK cities, Dublin and Continental Europe.

Helping our people to grow and develop their careers is vitally important to us and is one of our highest priorities. We have many exciting and unique internal development programmes, each crafted to make sure our employees get the learning they need to be able to take the next step in their careers.

Dalata Hotel Group is an Inclusive Employer. We actively encourage people from all backgrounds and abilities to apply to be part of our team. However, we understand everyone's needs are different; therefore, if you require any accommodations with this application process, please highlight your needs when you are completing your application process.