Sales Lead UK

fonio.ai; Greater London; On-site; GBP 100,000 - 150,000; Full time

Benefits offered by this job

£100,000 – 150,000 base + uncapped com

On-site in London

2-month onboarding on-site in Vienna

Top equipment of your choice

Job summary

fonio.ai in London is seeking a Sales Lead to own the UK market. You will build and lead a high-performing AE & SDR team from the ground up, hiring, ramping, coaching and maintaining day-to-day execution.

You’ll stay hands-on with deals, demos and discovery, and set the standard for UK sales. You will own monthly and yearly targets, ensure a reliable forecast, and collaborate with Marketing on lead-gen and with Customer Success on handoffs.

Qualifications

• Several years of B2B SaaS sales experience with a track record of closing through a clear funnel.
• First leadership or team-lead experience.
• Strong product and technology understanding.
• British English at native level; German is a plus.

Responsibilities

• Own the UK market on the sales side and build/lead the AE & SDR team from the ground up.
• Stay close to the front line: run deals, demos, and discovery calls as needed.
• Own UK sales targets and reliable forecasts; collaborate with Marketing and Customer Success.
• Translate DACH learnings to the UK context and scale the UK sales motion.

Skills

B2B SaaS sales

Leadership

Product understanding

English - native

Job description

About fonio.ai

We grew from $1M to $10M ARR in under 12 months and now serve 10,000+ customers.

Fonio is Europe’s market leader for AI phone agents for SMBs. Now we’re expanding globally and into new products.
We move fast, take ownership, give direct feedback, and avoid politics and unnecessary meetings.
Join one of Europe’s fastest-growing companies.

UK is one of our highest-priority growth markets, and we're looking for a Sales Lead to own it.

Curious how our AI actually sounds? Test it here: [phone]

Your role:

You own the UK market on the sales side. You'll build and lead a high-performing AE & SDR team from the ground up – hiring, ramping, coaching and holding the bar on day-to-day execution.

You stay close to the front line: running deals yourself when it matters, jumping into demos and discovery calls, and setting the standard for how we sell in UK.

You own the UK sales number – monthly and yearly targets – and you're accountable for a reliable forecast. You work hand in hand with Marketing on lead-gen for the UK market and with Customer Success on clean handoffs.

You translate what works in DACH into the UK context, feed learnings back to the leadership team, and shape how the whole UK sales motion scales.

What's waiting for you:

• Market ownership: Full responsibility for fonio's sales performance in UK.

• Team building: Hire, ramp and coach the UK AE & SDR team as we scale.

• Player-coach: Lead from the front – stay in deals and demos, not just dashboards.

• Quota ownership: Clear monthly and yearly targets for the UK market - you´re setting it up for the team.

• Cross-functional impact: Close collaboration with Marketing, Customer Success and the founders.

• Build, don't maintain: Shape the UK sales motion in a fast-scaling startup.

What we offer:

• £100,000 – 150,000 (base + uncapped commission; depending on experience)

• On-site in London (with a 2-month onboarding on-site in Vienna to start)

• Top equipment of your choice and extremely short decision paths

• Direct line to the founders and real ownership over an entire market

What you bring:

• Several years of B2B SaaS sales experience, with a track record of closing along a clear funnel

• First leadership or team-lead experience

• Strong product and technology understanding

• British english at native level; German is a strong plus

• Startup mindset – builder mentality

Hiring process

1. 15 min Intro call

2. 60 min Skill Interview with our CCO Alex Brix

3. 20 min Language & Team Fit

4. 20 min Culture Interview