Sales Executive (B2B Sales)

AVADO; Greater London; Hybrid; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Uncapped earning potential

Structured training

Lead flow due to marketing support

Holiday & culture (25 days + holidays)

Job summary

Avado is hiring a B2B Sales Executive to build our corporate customer base and report to the Chief Commercial Officer. This remote role involves a fast-paced, high-activity environment selling CIPD qualifications, CPD short courses, and HR compliance courses to UK HR professionals.

You'll qualify and convert a high volume of leads, manage the pipeline, and hit revenue targets with generous commission and accelerator schemes.

Qualifications

• 12–18 months in a target-driven sales role (B2B/B2C education sales, recruitment, telesales or SDR).
• Comfort with asking for the sale and exceeding targets.
• Self-motivated, remote-work capable, commission-driven.

Responsibilities

• High-volume engagement with marketing qualified leads.
• Consultative selling across CIPD qualifications, CPD courses, HR compliance courses.
• Own your pipeline from discovery to closing.

Skills

Target-driven sales

B2B sales

Phone-based selling

CRM hygiene

Resilience

Job description

Avado is the established leader in professional qualifications and training for the HR professional, and we've launched a brand-new B2B division to take that success to employers. This is a rare chance to join a fast-growth team at the very start, backed by a market-leading brand, proven products and a strong reputation with HR professionals.

We're looking for an ambitious B2B Sales Executive to help build our corporate customer base, reporting to our Chief Commercial Officer and working closely with our Senior Corporate Partnerships Manager. You'll complete a structured training programme designed to get you closing deals quickly, and you'll help shape how the new team sells as it grows.

Location: Remote with occasional travel to London

Working Hours: Monday - Friday 09:00 - 17:30 (37.5)

This is a fast-paced, high-activity role selling to HR professionals in small and medium-sized organisations, predominantly in the UK. You'll qualify and convert a high volume of marketing qualified leads into new corporate customers. As we expand our B2B business globally, your remit will grow with it. This role would suit someone already in B2B sales, someone moving from B2C into B2B selling, or someone bringing sales experience from another sector (such as recruitment) into education. Succeed here and there's a clear path to our Senior Corporate Partnerships Manager role, managing larger, more sophisticated corporate accounts.

As a B2B Sales Executive, you'll be the engine of our corporate pipeline, working a steady, high volume of marketing qualified leads. There's no cold calling or outbound prospecting: you'll spend most of your time on the phone, qualifying needs, running discovery calls and closing deals. You'll be selling to HR professionals across a mixed product set: our world-class CIPD qualifications, CPD short courses, and HR compliance courses for managers.

What You'll Do

• High-Volume Engagement: Work through a daily queue of marketing qualified leads with pace, identifying the HR, L&D and People decision-makers and their needs, budget and timelines
• Consultative Selling: Understand an organisation's workforce challenges and recommend the right mix of CIPD qualifications, CPD short courses and HR compliance courses for managers
• Pipeline Management & Closing: Take full ownership of your pipeline, nurturing every lead through to a signed agreement
• Market Expertise: Rapidly build knowledge of our products and Avado's learning model, so you can handle objections and give employers expert guidance
• Target Achievement: Hit agreed activity and monthly revenue targets to unlock a generous commission and accelerator scheme
• Data Accuracy: Maintain 100% accuracy within our CRM, so the team can forecast with confidence

What we're looking for:

• At least 12–18 months in a target-driven sales role, such as B2B sales, B2C education sales, recruitment, telesales or SDR.
• You're comfortable asking for the sale and hungry to exceed targets
• Self-Starter: As a remote role, you're self-motivated, disciplined and driven by commission
• Coachability: You have the intelligence and drive to complete a rigorous training programme and
• Attention to Detail: You know strong results are built on diligent admin, follow-ups and CRM hygiene
• Resilience: You thrive on a high volume of calls in a performance-focused environment, and don't get knocked back by a "no"

What you’ll get:

Uncapped Earning Potential: A competitive base salary plus a very generous commission and accelerator scheme

Structured Training: A dedicated programme to ensure you are fully equipped to start earning commission within 60 days

Market-Leading Lead Flow: No cold calling; you are supported by an expert marketing team and world-class systems

Holiday & Culture: 25 days annual leave + UK bank holidays (increasing with tenure) and your birthday off

Growth: Access to our own learning platforms (SEEDL) and the wider Blenheim Chalcot network

Statutory pension and life assurance

Employee Assistance Program & other lifestyle discounts

And… just for being here, we offer you a culture that’s created and nurtured by super smart people and underpinned by our Values which guide our thinking, decisions and actions, creating a truly unique place to work.

You will also get to be at the forefront of helping a very diverse range of professionals enhance their careers, whether at the early stages or later down the line. You'll enjoy an environment with an enviable workspace to use in West London, serious personal development opportunities (well, we are a learning organisation after all), and some rather nice job-related and lifestyle perks.

Oh, and one more thing - we're a Great Place to Work certified company, something we are rightly very proud of! And we’re highly inclusive….

Avado is one of those rare places where anyone from anywhere with any background or experience is free to come and do their very best work. We believe in the diversity of thought, as that’s what helps us help our clients and learners – whether investing in their own development, or having their employer invest for them. Equality, diversity and inclusion are values that underpin our success; come and see for yourself!

The Knovia Group is committed to safeguarding, protecting and promoting the welfare of learners, children, young people and vulnerable adults. Safeguarding is everyone's responsibility.

We expect all colleagues to share this commitment and to contribute to a culture where people feel safe, respected and able to achieve their potential. As part of our safer recruitment processes, appropriate pre-employment checks, including DBS, right to work, reference and social media checks where required, will be undertaken.

We’re a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.