Business Development Executive

Cognibox; United Kingdom; Remote; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Healthy on-target earnings potential

Sales Academy coaching & development

Collaborative sales culture

Growth opportunities

Job summary

SafeWorkforce is a proactive sales team member sought to create and convert new business opportunities across HR and Health & Safety solutions. You will prospect, open doors with SMEs, and own opportunities from first contact to close, maintaining a robust pipeline and driving revenue.

The role emphasizes a consultative approach, value-selling, and the ability to develop long-term customer relationships while hitting ambitious targets. Remote UK opportunity with strong earning potential.

Qualifications

• B2B sales experience in a target-driven environment.
• Experience in HR, Health & Safety or compliance is essential.
• Proven track record of hitting or exceeding sales targets.

Responsibilities

• Hunt, create and win – generate and qualify new business through outbound prospecting and inbound leads.
• Open new doors by approaching SMEs and turning prospects into sales opportunities.
• Own your targets, pipeline and performance with a focus on delivering results.
• Build and convert pipeline from first contact through to close and maximise conversion.

Skills

B2B sales experience

HR & Health & Safety industry

Targets achievement

Pipeline management

Prospecting/outbound selling

Discovery & closing

Objection handling

Commercial awareness

Tenacity

Competitive mindset

Job description

Business Development Executive

Department: Sales

Employment Type: Permanent

Location: Remote, UK

Reporting To: Business Development Team Leader

Description

Creating Safer, Stronger Workplaces for Everyone.

At SafeWorkforce, we help businesses create safer, stronger workplaces through expert HR and Health & Safety support. Combining specialist advice with practical solutions, we help organisations protect their people, stay compliant and build workplaces where people and businesses can thrive.

As part of our sales team, you'll be focused on one thing: creating and converting new business opportunities across our HR and Health & Safety solutions. You'll proactively build pipeline, open doors with new customers and take ownership of opportunities from first conversation through to close.

We're looking for someone tenacious, target-driven and hungry to earn. You'll be comfortable prospecting, picking up the phone and creating opportunities rather than waiting for them to come to you. You'll understand what drives a buying decision, build urgency and confidently demonstrate the commercial value of our solutions.

You'll own your number, know your pipeline and keep opportunities moving. Using a consultative approach, you'll uncover customer challenges, position the right solution and focus on conversion, revenue and long-term customer value.

What that means day to day

• Hunt, create and win – Proactively generate and qualify new business through outbound prospecting, inbound leads and targeted campaigns.
• Open new doors – Confidently approach SMEs, start commercial conversations and turn prospects into genuine sales opportunities.
• Own your number – Take accountability for your targets, pipeline and performance, with a clear focus on delivering results.
• Build and convert pipeline – Manage opportunities from first contact through to close, maintaining a strong pipeline and maximising conversion.
• Progress with pace – Create urgency, overcome objections and keep deals moving through the sales cycle.
• Sell on value – Understand customers’ HR and Health & Safety challenges and clearly demonstrate the commercial value of the right solution.
• Maximise every opportunity – Identify cross-sell opportunities and confidently position longer-term agreements where they add value for the customer.
• Bring the energy – Be resilient, competitive and persistent. You'll be comfortable hearing "no", learning from it and moving on to the next opportunity.
• Know your numbers – Keep your CRM, pipeline and forecast accurate and have a clear understanding of what you need to deliver against target.
• Keep raising the bar – Develop your product and industry knowledge, sharpen your sales approach and continually look for ways to improve your performance.

What you'll need to be successful

We're looking for a commercial salesperson with a genuine hunter mentality. You'll enjoy creating opportunities, working towards targets and taking ownership of your performance.

• Proven B2B sales experience within a target-driven, consultative environment
• Industry experience is essential, ideally within HR, Health & Safety or compliance
• A strong track record of achieving or exceeding sales targets
• Experience generating, managing and converting your own pipeline
• Confidence prospecting and creating new business through outbound activity
• Strong discovery, objection-handling and closing skills
• Commercial awareness and the ability to sell on value rather than price
• Tenacity, resilience and the motivation to keep pushing for the next opportunity
• A competitive mindset, hunger to earn and appetite to develop your sales career

What you'll get in return

You'll join a growing commercial team where ambition, collaboration, and a positive sales mindset are valued. This is an opportunity to build your career, be recognised for the value you create, and make a meaningful difference to the businesses we support.

• Healthy on-target earning potential, with the opportunity to increase your reward by delivering long-term value for customers
• The chance to join a growing commercial team and play a part in its continued success
• A supportive, collaborative culture where ideas, initiative, and the right attitude are valued
• Coaching and development through our Sales Academy to strengthen your sales capability and sector knowledge
• Clear opportunities to grow your career as the business and team continue to develop
• Purposeful work that helps organisations create safer, stronger workplaces

Personal Health & Wellbeing / Benefits

• Enhanced Parental Leave
• Generous annual leave, with the option to buy additional days
• Healthcare Plan
• Annual Giving Day – an extra day to give back to yourself or your community
• Cycle-to-work Scheme
• EV Salary Sacrifice Scheme

Future Planning

• Pension scheme with employer contributions
• Life Assurance – 3X base salary
• Rewards Program – access to discounts and cashback
• LinkedIn Learning License for upskilling & development

Embracing AI

As part of our commitment to innovation and continuous improvement, we're actively embedding AI tools and ways of working across the business. We encourage all employees to explore how AI can enhance productivity, improve decision-making, streamline processes, and create value for our customers.

The effective adoption and use of AI will form part of role expectations and will be considered as part of regular objective reviews and performance conversations. We're looking for individuals who are curious, adaptable, and excited about leveraging technology to work smarter and drive better outcomes.

Interested but don't feel you meet all the requirements?

Our recruitment team assesses and reviews all applications against the role and business needs. We believe in people having transferable and soft skills and want you to know that we do consider where an individual might not meet all the criteria, but have the aptitude and capability, nonetheless. Our priority is to ensure we set people up for success. We will make a final call based on our determining whether we can offer the necessary support to upskill or provide the developmental support needed for you to get the best out of this opportunity with us!

Bring Your Whole Self to Work.

We are proudly an equal-opportunity employer. We are committed to ensuring that no candidate is discriminated against because of gender identity and expression, race, disability, ethnicity, sexual orientation, age, colour, region, creed, national origin, or sex. We are dedicated to growing a diverse team while continuing to create an inclusive environment where everyone feels safe and empowered to be themselves.

What you can expect if you apply:

• A response to your application within 15 working days
• An interview process consisting of:
  • An initial discovery call with the recruiter
  • A first stage interview with the hiring manager
  • Additional interview with the Commercial Director

We're keen to ensure our hiring process allows you to be at your best, so if you need us to make any adjustments, please just let us know.