Sales Executive

TDA Group; Greater London; On-site; GBP 50,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

OTE £100,000

Company laptop and mobile

Pension scheme

20-25 days annual leave

Clear progression pathways

Job summary

TDA Group in London seeks a New Business Sales Executive to drive growth in connectivity, VoIP and Microsoft Teams telephony. You will convert high-quality, pre-qualified leads into contracted revenue within the London and Inner M25 region, articulating complex solutions and closing deals at pace.

The role is strategic within a high-performance sales function, with all leads provided. You will engage with SME and mid-market decision-makers, negotiate terms, and collaborate with provisioning and

Qualifications

• Demonstrable success in B2B telecoms or IT sales.
• Strong understanding of connectivity, hosted voice, and UCaaS.
• Excellent communication, presentation, and negotiation skills.

Responsibilities

• Manage and convert a continuous flow of qualified inbound and outbound leads.
• Conduct structured discovery to understand customer requirements across connectivity, hosted voice, and unified communications.
• Deliver professional, consultative sales engagements that progress opportunities through the pipeline.
• Maintain exceptional conversion rates and uphold service excellence throughout the sales cycle.
• Present connectivity solutions (FTTP, leased lines), VoIP platforms, SIP, and Teams calling in a clear, commercially compelling manner.
• Build accurate proposals aligned to customer needs, technical specifications, and commercial objectives.
• Work closely with provisioning, engineering, and support teams to ensure seamless handover and delivery.
• Engage with SME and mid-market decision-makers, including IT managers and business owners.
• Negotiate pricing, contract terms, and service packages to maximise margin while maintaining competitive positioning.

Skills

B2B telecoms sales

Connectivity/UCaaS understanding

Negotiation skills

Strong communication

Tools

Salesforce

HubSpot

Zoho CRM

Job description

Position Overview

The New Business Sales Executive will drive growth across our telecoms portfolio, with a focus on connectivity, VoIP, and Microsoft Teams telephony. Operating within the London and Inner M25 region, this role converts high-quality, pre-qualified leads into new contracted revenue. The position requires a commercially disciplined salesperson who can articulate technical solutions with clarity, build trust quickly, and close opportunities at pace.

This is a strategic acquisition role within a high-performance sales function. All leads are provided.

Key Responsibilities

Business Development & Lead Conversion

• Manage and convert a continuous flow of qualified inbound and outbound leads.


• Conduct structured discovery to understand customer requirements across connectivity, hosted voice, and unified communications.


• Deliver professional, consultative sales engagements that progress opportunities efficiently through the pipeline.


• Maintain exceptional conversion rates and uphold service excellence throughout the sales cycle.

Solution Positioning & Proposal Development

• Present connectivity solutions (FTTP, leased lines), VoIP platforms, SIP, and Teams calling in a clear, commercially compelling manner.


• Build accurate proposals aligned to customer needs, technical specifications, and commercial objectives.


• Work closely with provisioning, engineering, and support teams to ensure seamless handover and delivery.

Stakeholder Engagement & Negotiation

• Engage confidently with SME and mid-market decision-makers, including IT managers, operations leads, and business owners.


• Negotiate pricing, contract terms, and service packages to maximise margin while maintaining competitive positioning.


• Act as a trusted advisor, ensuring customers understand deployment timelines, service levels, and long-term value.

Governance, Reporting & Compliance

• Maintain accurate CRM records, forecasts, and activity reporting.


• Meet and exceed KPIs across revenue, ARPU, conversion rate, and productivity.


• Ensure all sales activity adheres to internal governance standards and telecoms regulatory requirements.

Candidate Profile

Experience & Competencies

• Demonstrable success in B2B telecoms or IT sales, ideally within connectivity or hosted voice.


• Strong understanding of FTTP, leased lines, VoIP, SIP, and Teams telephony.


• Proven ability to convert leads at pace and manage structured pipelines.


• Excellent communication, presentation, and negotiation skills.


• Commercially astute, with the ability to articulate technical solutions in business-focused language.


• Highly organised, disciplined, and comfortable working within a KPI-driven environment.

Desirable Attributes

• Experience selling Microsoft Teams calling or UCaaS solutions.


• Familiarity with CRM platforms such as Salesforce, HubSpot, or Zoho.


• Understanding of provisioning workflows and telecoms service delivery.

Package & Benefits

• Competitive base salary £50,000


• Uncapped commission structure with OTE £100,000


• Company laptop and mobile.


• Pension scheme.


• 20-25 days annual leave plus bank holidays.


• Clear progression pathways