Sales Executive

GALLO; Greater London; On-site; GBP 30,000 - 46,000; Full time

Job summary

GALLO is seeking a Sales Activation Executive to launch and grow its RTD strategy across East London. You will build availability, drive trial and create in-store and local experiences that turn neighbourhood insight into momentum.

This field-based role focuses on East London’s convenience stores, wholesalers, venues and events. You’ll plan activations, tastings and trade days, and collaborate with sales, marketing and digital teams to shape local content.

Qualifications

• Experience in hospitality, events, retail, customer service, promotions, sales, brand activation or the drinks trade.
• A strong feel for East London culture, convenience retail, social occasions and local consumer behaviour.
• Organised and self-motivated with the ability to plan activity, manage priorities and work independently in market.
• Confident when using social media and digital platforms to engage trade and consumers professionally.

Responsibilities

• Be the in-market face of Gallo RTD brands across East London, building awareness, demand and advocacy with wholesalers, retailers and consumers.
• Grow distribution and visibility in priority outlets, especially displays and point-of-sale execution across convenience and cash and carry.
• Plan and deliver local activations, tastings, trade days, events and educational experiences that drive trial and repeat purchase.
• Build strong relationships with wholesalers, independent retailers, customers, agency partners and internal sales teams.
• Spot local opportunities, competitor activity and consumer trends, then feed insight back to Gallo Sales and Marketing teams.
• Work with the digital marketing team to help shape locally relevant content and community-led engagement.
• Review what works, capture learnings and keep improving the activation plan.

Job description

Ready to make East London the launchpad for one of the UK drinks market's most exciting RTD growth plans?

Gallo is looking for a Sales Activation Executive to bring our RTD strategy to life across East London: building availability, driving trial, creating brilliant in-store and local experiences, and turning neighbourhood insight into real commercial momentum.

This is a brilliant opportunity for someone who knows how East London moves: its convenience stores, wholesalers, venues, events, communities and social occasions. You might already be working in hospitality, events, retail, customer service, promotions, brand activation or sales. You may be early in your career and ready for your first major field-based role, or you may already be building experience in the drinks trade. What matters is that you are credible with people, curious about consumer culture, commercially switched on and excited by being out in market making things happen.

What you will do

• Be the in-market face of Gallo RTD brands across East London, building awareness, demand and advocacy with wholesalers, retailers and consumers.
• Grow distribution and visibility in priority outlets, especially displays and point-of-sale execution across convenience and cash and carry.
• Plan and deliver local activations, tastings, trade days, events and educational experiences that drive trial and repeat purchase.
• Build strong relationships with wholesalers, independent retailers, customers, agency partners and internal sales teams.
• Spot local opportunities, competitor activity and consumer trends, then feed insight back to Gallo Sales and Marketing teams.
• Work with the digital marketing team to help shape locally relevant content and community-led engagement.
• Review what works, capture learnings and keep improving the activation plan.

What we are looking for

• A confident communicator who enjoys meeting people, telling brand stories and bringing products to life.
• Experience in hospitality, events, retail, customer service, promotions, sales, brand activation or the drinks trade.
• A strong feel for East London culture, convenience retail, social occasions and local consumer behaviour.
• Someone organised and self-motivated, comfortable planning activity, managing priorities and working independently in market.
• Confidence using social media and digital platforms to engage trade and consumers in a professional way.
• Commercial curiosity: you care about distribution, visibility, rate of sale, repeat purchase and what makes retailers actively recommend a product.
• A proactive, entrepreneurial mindset: you are happy to test, learn, adapt and take ownership.

Practical requirements

• Field-based across East London, so you should be based in or able to travel regularly and efficiently across the territory.
• Regular travel within the territory, with some occasional travel for company meetings, training or events.
• Flexibility to work some evenings and weekends in line with trade activity and events.
• Full Right to work in the UK – This role is not sponsored.
• A full UK driving license is required as this is a field-based role with regular travel. A company car and fuel card will be provided for the successful candidate
• You must meet the legal age requirement to work within the UK alcohol industry.
• At Gallo, our purpose is simple: "We Serve Enjoyment in Moments That Matter."
• As a family-owned company with a global footprint, we continue to grow by combining entrepreneurial thinking, innovation and long-term Investment in our people, brands and communities.
• Our values of Integrity, Respect, Innovation, Humility, Commitment and Teamwork underpin everything we do and help us build purpose-driven brands that bring people together.
• You will join one of the world's leading wine and drinks businesses, with a portfolio that combines scale, heritage and entrepreneurial energy.
• You will help build a new RTD growth model from the ground up, starting in one of the UK's most exciting and culturally influential territories.
• You will gain hands-on experience across sales, activation, customer engagement, digital marketing, events and local market strategy.
• You will have the chance to develop in a global, growing business while working close to the people, stores and occasions that shape the category.
• This role could be a particularly strong fit if you are ready to step up from hospitality, events, customer-facing retail, promotions or brand ambassador work into a full-time field activation career.
• Gallo is committed to building a diverse and inclusive team. If you are excited by the role but do not meet every preferred point, we would still encourage you to apply. We are interested in your potential, your local market knowledge, and the energy you can bring to the RTD opportunity in East London.