Sales Executive

Keys Children; Cannock; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

Keys Children is seeking a Sales Executive to drive residential and activity bookings for Chasewater Activity Centre in Cannock. The role blends home-based and site-based work, collaborating with operations and marketing to grow education-sector sales.

You will nurture existing customers and proactively reach out to schools and youth groups, ensuring bookings align with capacity and programme availability. DBS checks may apply for this role.

Qualifications

• Proven sales experience, ideally in education, leisure or activity-based sectors.
• Excellent verbal and written communication.
• Highly organised with good time-management and attention to detail.
• Self-motivated, enthusiastic and target-driven.
• Confident collaborating with operations and marketing teams.

Responsibilities

• Grow the residential and activity sales pipeline for Chasewater.
• Generate new business through proactive outreach to schools, MATs and youth groups.
• Manage incoming enquiries, providing excellent service and converting leads.
• Carry out outbound sales via phone, email, social media, events and networking.
• Monitor sales performance, conversion rates and progress.
• Build and maintain strong relationships with key education and youth stakeholders.
• Support repeat bookings by delivering a friendly, professional customer experience.
• Collect and share customer feedback to improve services and products.
• Work with the operations team to understand capacity and programme availability.
• Collaborate with marketing to promote Chasewater effectively.
• Share customer insights to support marketing content and campaigns.
• Assist with creating proposals, presentations and promotional materials.

Job description

The following content displays a map of the jobs location - Cannock

Sales Executive
Location:Hybrid between Home and Chasewater Activity Centre, Cannock

Welcome to apply:Customer service advisor, Customer Support Specialist, Referrals Coordinator / Advisor, Education Sales Consultant, Client Success Executive, Student Recruitment Executive.

Overview

Our Chasewater Activity Centre in Cannock delivers high‑quality outdoor adventure, residential stays and development programmes for schools, MATs and youth groups. We’re proud to offer engaging, confidence‑boosting activities that build teamwork, resilience and personal growth for young people.

Job Purpose

You’ll drive residential and activity bookings by working closely with operations to keep sales in sync with programme capacity. With a mix of nurturing existing customers and generating new business through proactive outreach, you’ll play a key role in expanding our reach with schools and youth organisations. You’ll also work with marketing to ensure Chasewater is promoted through the right channels.
This role is perfect for someone with proven sales experience, strong people skills and the energy to help us grow.

Key Responsibilities

• Grow the residential and activity sales pipeline for Chasewater.
• Generate new business through proactive outreach to schools, MATs and youth groups.
• Manage incoming enquiries, providing excellent service and converting leads.
• Carry out outbound sales via phone, email, social media, events and networking.
• Monitor sales performance, conversion rates and progress.
• Build and maintain strong relationships with key education and youth stakeholders.
• Support repeat bookings by delivering a friendly, professional customer experience.
• Collect and share customer feedback to improve services and products.
• Work with the operations team to understand capacity and programme availability.
• Collaborate with marketing to promote Chasewater effectively.
• Share customer insights to support marketing content and campaigns.
• Assist with creating proposals, presentations and promotional materials.
  

What We’re Looking For

• Proven sales experience, ideally in education, leisure or activity-based sectors.
• Excellent verbal and written communication.
• Highly organised with good time‑management and attention to detail.
• Self‑motivated, enthusiastic and target‑driven.
• Confident collaborating with operations and marketing teams.
• Desirable: Previous experience working with local authorities and schools
  

Personal Attributes

We are looking for someone who brings:

• High energy and enthusiasm
• Confidence in speaking with schools and youth groups
• Passion for supporting young people through outdoor learning and adventure
• Resilience and determination in achieving results

Due to the nature of the role, it is necessary for the appropriate level of criminal record disclosure to be undertaken (DBS).

Keys are very proud to have signed the Armed Forces Covenant that means we have made a commitment to welcoming service personnel, veterans and military families into the group. We are delighted to have veteran friendly policies, offer a Veterans Peer Support Network within our teams and are able to offer Military Awareness and support to our colleagues.

As part of our commitment, we will offer a guaranteed interview to current and former service personnel providing that they meet the criteria of the role that they are applying for. If you feel that you meet the criteria for this, please ensure that you have your military experience detailed on your CV for one of our resourcing team to get in touch.