Sales & Events Manager

Hand Picked Hotels Ltd; Sutton Coldfield; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Share of service charge

28 days holiday + bank holidays

Uniform and meals on shift

Onsite parking

Wellbeing support

Job summary

New Hall Hotel & Spa, part of Hand Picked Hotels, is seeking a Sales & Events Manager to lead luxury weddings, private dining and corporate events at Sutton Coldfield.

You’ll drive sales from enquiry through to delivery, mentor the Events team, and ensure flawless guest experiences to enhance the venue’s reputation.

Join a supportive, hospitality-driven team with generous benefits and a highly competitive salary, plus service charge and career development opportunities.

Qualifications

• Previous experience in a sales and events role, ideally within a luxury hotel or high-quality venue.
• Strong sales and events planning skills with ability to convert enquiries into bookings.
• Excellent organisational skills and meticulous attention to detail.
• Excellent communication skills, both written and verbal.
• Willingness to work 5 days out of 7 including weekends.

Responsibilities

• Lead the delivery of exceptional guest experiences from enquiry to execution.
• Drive sales, maximise conversions and manage end-to-end event planning.
• Build and maintain strong client relationships for weddings, corporate events and private dining.
• Lead, coach and inspire the Sales & Events team to achieve revenue targets.
• Ensure the highest standards of quality, service and professionalism.

Skills

Sales & Events experience

Client relations

Strong communication

Team leadership

Opera hotel system

Tools

Opera

Job description

Sales and Events Manager – New Hall Hotel & Spa

Location: Sutton Coldfield, Birmingham, B76 1QX

Salary: Highly competitive salary + service charge + excellent colleague benefits

Job Type: Full-time | Permanent | 5 days out of 7

Come and join our Team...

We are currently seeking an enthusiastic Sales and Events Manager atNew Hall Hotel & Spa, part of Hand Picked Hotels.

Set in the heart of stunning countryside, New Hall Hotel & Spa is more than a luxury destination, it’s a place where hospitality professionals thrive. Known for exceptional events, indulgent spa experiences, and award-winning dining, we create memorable moments for every guest, every day.

We’re looking for passionate, talented individuals to join our team. At New Hall, you’ll work in inspiring surroundings, alongside colleagues who value teamwork, creativity, and excellence. Whether your expertise is in guest services, events, culinary arts, or spa and wellness, you’ll have the opportunity to grow, develop your skills, and make a real impact.

Here, every role matters. From helping deliver flawless weddings and corporate events to ensuring each spa or dining experience exceeds expectations, you’ll be part of a team dedicated to excellence and hospitality with heart.

If you’re passionate about hospitality, thrive in a supportive environment, and enjoy making a real difference to someone’s stay, New Hall Hotel & Spa offers an inspiring place to grow your career.

What will the role involve?

As our Sales & Events Manager, you will lead the delivery of exceptional guest experiences, overseeing events from initial enquiry through to flawless execution. Responsible for driving sales, maximising conversions, and managing the end-to-end planning process, you will ensure every event is delivered to the highest standards of quality, service, and professionalism.

With a passion for hospitality and a flair for sales, you will build strong relationships with clients, guiding them through their journey with confidence and expertise. From weddings and private dining experiences to corporate events and special celebrations, you will create bespoke occasions that exceed expectations and enhance the venue's reputation.

Combining commercial awareness with operational excellence, you will oversee all aspects of event planning and delivery, ensuring every detail is carefully considered. You will also lead, coach, and inspire the Sales & Events team, fostering a collaborative and high-performing culture while implementing strategies to achieve and exceed revenue targets.

Highly organised, proactive, and service-driven, you will consistently identify opportunities to enhance the guest experience and grow the business. Above all, this is an exciting opportunity to make a genuine impact within a passionate team, where your leadership, creativity, and expertise will help create memorable experiences and drive continued success.

This is a full-time role working 5 days out of 7 including weekends on a rota basis, 40 hours per week, which may vary depending on business.

Flexible working hours can be accommodated where possible.

What’s in it for you?

• A highly competitive salary, plus a share of service charge.
• A welcoming, inclusive culture where long-term friendships and diversity are celebrated.Ongoing career development with in-house and external training, including apprenticeships and industry-recognised courses.
• 28 days holiday per year including bank holidays, increasing to 33 days including bank holidays with length of service.
• Uniform and meals on shift provided.
• Free onsite parking (where applicable).
• Access to wellbeing support through our Employee Assistance Programme.
• Company pension, enhanced sick pay & Life assurance scheme.
• Online retail discount platform offering thousands of savings with high street retailers and restaurants as well as a health and well-being platform.
• Discounted stays in our hotels and on food, drink, spa treatments & products.
• Annual loyalty awards (like afternoon teas and overnight stays).
• Introduction bonus for new colleague recommendations.
• Colleague of the Month awards, which leads to our annual awards ceremony.
• Regular team gatherings and appreciation events.

Are you Hand Picked?

• We are looking for proactive and enthusiastic candidates that have a willing attitude and a welcoming and friendly nature. We thrive on excelling together to ensure as a team we deliver service, excellence and consistency, fostering a culture of collaboration, partnership & teamwork.
• You will have passion and pride in delivering exceptional, high-quality, personalised service to ensure ourguests experiences are memorable.
• You are a confident and personable hospitality professional with a strong passion for sales and events
• Previous experience in a sales and events role, ideally within a luxury hotel or high-quality venue
• Experience supporting or leading event planning and coordination
• A proven ability to convert enquiries into confirmed business
• Strong organisational skills with exceptional attention to detail
• Excellent communication skills, both written and verbal
• A proactive, hands-on, and customer-focused approach
• Confidence in using hotel systems, with Opera experience preferred
• The ability to build rapport quickly and maintain long-term client relationships
• A collaborative mindset with the ability to support and inspire a team

Who we are…

Hand Picked Hotels was founded in 2001 by owner and Chairman, Julia Hands MBE, and today still remains a family-owned group which has 21 unique luxury country houses and coastal retreats, each hand picked for their individuality. Architecturally distinctive and quintessentially British, every hotel boasts an extraordinary location from Scotland to the Channel Islands, offering breathtaking views from vast countryside to expansive beaches, to lush woodlands.

Dedicated to creating unique and enchanting stays, curated personalised service runs through the heart of every hotel. Whilst each hotel is individual, each property fulfils the company values of family, individuality, community and care, with a team commitment to aiming higher and delight their guests with magical experiences that offer a true escape from the every day.

Hand Picked Hotels are committed to protecting the environment for a sustainable future, and all of our hotels have received the ‘Green Tourism’ accreditation. A Recognition of our progress in reducing energy use and waste, supporting biodiversity, and sourcing responsibly from local and ethical partners.

This is an opportunity to join a passionate and collaborative team within a high-quality hospitality environment. You will be part of a culture that values excellence, creativity, and genuine service, with real opportunities to develop your skills and progress your career.

Hand Picked Hotels is an Equal Opportunities employer. Candidates must be eligible to live and work in the UK.