Sales Enablement Specialist

Zinc Work; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

24 days holiday + Bank Holidays

£1200 annual benefits allowance

Early finish Fridays

Yearly company retreat abroad

30 days to Work from anywhere

Enhanced parental leave

Pension with NEST

EMI share options

Spill Therapy access

Team socials & lunches

Nursery workplace benefit

Electric car scheme

Anniversary rewards

Job summary

Zinc is scaling its commercial motion and is hiring a hands-on Sales Enablement lead to build the function from the ground up. You will design onboarding, playbooks, and messaging standards, collaborating with Sales, Product, and Marketing to turn knowledge into practical tools for reps from first call to close.

You’ll produce training content, run coaching and certification programs, and own tooling decisions with RevOps.

Qualifications

• Experience in sales enablement, sales ops, or related B2B SaaS roles.
• Ability to build clear narratives and training content for reps.

Responsibilities

• Own onboarding and ramp strategy for new AEs with playbooks and materials.
• Set standards for messaging across pre-sales and post-sales stages.
• Create and manage enablement content: decks, battlecards, case studies, ROI data.
• Design and run call reviews, assessments, and refresher cadence.
• Collaborate with RevOps and GTM to optimize sales stack and tooling.
• Produce multi-format training: live, async modules, job aids, peer coaching.
• Report enablement impact against quotas, ramp time, and win rate.

Skills

Sales enablement

Storytelling

Content creation

Cross-functional collaboration

Data-driven decision making

Tools

HubSpot

Gong

Job description

Zinc is scaling its commercial motion — new enterprise pipeline, a growing AE team, increased focus on account expansion, and reps at different stages of ramp. This is our first dedicated enablement hire, working closely with our Head of Sales to build the function from the ground up. You'll be hands-on from day one: turning what Sales, Product, and Marketing already know into material and coaching that helps every rep sell Zinc's story consistently, from first call to closed-won and beyond.

Key Responsibilities

Own the AE onboarding & ramp strategy: design the playbook that gets new AEs productive fast — product knowledge, ICP, objection handling, narrative and competitive positioning — and iterate it as the team scales. Set the standard for SDR/AE/AM consistency: define how pre-sales and post-sales messaging stays aligned across the full customer lifecycle, and hold the line on it as new reps and products come online. Content strategy that sells: partner with Marketing and Product leadership to turn case studies, ROI data, and feature releases into first-call decks, pipeline collateral, one-pagers, and battlecards reps actually use — using the deal room, video, GIFs, and Claude. You'll be a producer, not a project manager, but you'll also decide what gets built and why. Coaching & certification: design and run the call review, skill assessment, and refresher cadence that keeps the team improving well past onboarding. Tooling ownership: partner with RevOps and GTM engineering to shape the sales stack reps touch daily (HubSpot, Gong, enablement content hub) — you'll have a real say in how it's configured. Needs assessment: run the gap-analysis process across reps and managers (1:1s, surveys, call reviews) and use it to set enablement's priorities, not just react to requests. Multi-format delivery: decide the right mix of live training, async modules, job aids, and peer coaching so enablement fits around a working sales floor. Performance feedback loop: own the reporting on enablement impact against quota attainment, ramp time, and win rate, and present results and roadmap to Sales leadership each quarter.

Skills, Knowledge and Expertise

Experience in sales enablement, sales ops, or real closing sales experience at a B2B SaaS company, ideally selling into mid-market/enterprise, with some prior ownership of an enablement function or program. A gift for storytelling — building clear, compelling narratives, both internally and in external resources. Not a master of visual design, but you know what looks good and can replicate it. Relentlessly curious, with a passion for understanding what makes people tick and a drive to build a deep understanding of whatever industry you're operating in. Fluent in the standard sales playbooks (MEDDPIC etc.), and confident enough in the craft to know where they break down and adapt accordingly. Comfortable designing and delivering training yourself — a builder and facilitator, not just a project manager. Data-literate: you can pull HubSpot/Gong data, spot where reps are losing deals or stalling, and turn that into an enablement fix, working cross-functionally with our RevOps Manager to lift conversion rates and sales velocity. Excellent written and verbal communicator — you'll be creating content and coaching people at every level, from new starters to senior AEs, and comfortable presenting results to leadership.

What we offer

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance ( ThanksBen , from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad
• 30 days to Work from anywhere
• Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to Spill Therapy
• Company socials, quarterly team socials Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries