Sales Director, Events

Walker Lovell Limited; London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A leading global events business is seeking a Sales Director to drive transformational growth. This role involves ownership of a high-performing sales team, crafting and delivering an ambitious sales strategy, and fostering strong market relationships. Ideal candidates will possess extensive B2B sales leadership experience, exceptional team leadership skills, and a strategic vision for revenue growth.

Benefits

Opportunities for career development

Flexible hybrid working arrangements

Competitive salary and bonus structure

Qualifications

• 10+ years of B2B sales leadership experience in events.
• Proven success in leading transformational change.
• Expertise in CRM tools and data-driven forecasting.

Responsibilities

• Design and deliver a sales strategy for events.
• Lead the transformation of sales operations.
• Mentor and develop a high-performing sales team.

Skills

B2B Sales Leadership

Strategic Vision

Team Leadership

Collaboration

Commercial Acumen

Tools

CRM tools

Job description

Direct message the job poster from Walker Lovell

Senior Recruitment Manager at Walker Lovell - Head of Information Services

Drive Transformational Growth in a Leading Global Events Business

Are you passionate about scaling businesses and leading strategic transformations? This is your opportunity to join a market-leading, global organization at a pivotal time of growth. This confidential client is investing heavily in innovation and transformation across its Events division – and you’ll be right at the heart of it.

As Sales Director, Events, you’ll take ownership of a high-performing sales team, crafting and delivering a transformative sales strategy. You’ll drive revenue growth, modernize sales practices, and build strong market relationships, all while championing a customer-focused, inclusive culture.

You'll be key in shaping the future of an established business, working closely with senior leadership and partners across the globe.

Key Responsibilities:

• Design and deliver an ambitious sales strategy, event-by-event and across the business
• Lead the transformation of sales operations to enable sustainable, accelerated growth
• Mentor and develop a diverse, high-performing sales team
• Overhaul sales inventories and pricing strategies to future-proof revenue streams
• Build deep market intelligence and foster strong client and partner relationships

Requirements:

• 10+ years of B2B sales leadership experience, ideally in events
• Proven success in leading transformational change and growing revenues
• Strong commercial acumen and strategic vision
• Exceptional team leadership and cross-functional collaboration skills
• Expertise in CRM tools, data-driven forecasting, and pipeline management
• Lead major transformation projects with global impact
• Collaborative, growth-focused culture with strong values
• Opportunities for career development and leadership growth
• Competitive salary and bonus structure
• London-based with flexible hybrid working arrangements

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management, Sales, and Business Development

• Industries

  Information Services, Events Services, and Technology, Information and Media

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