Sales Director, Events

JR United Kingdom; Slough; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Join a leading global events business as a Sales Director and lead a high-performing sales team. Your role will involve crafting a transformative sales strategy and driving significant revenue growth, while developing strong market relationships and fostering a customer-focused culture.

Benefits

Opportunities for career development

Competitive bonus structure

Qualifications

• 10+ years of B2B sales leadership experience, ideally in events.
• Proven success in leading transformational change.

Responsibilities

• Design and deliver an ambitious sales strategy.
• Lead the transformation of sales operations.
• Mentor and develop a diverse sales team.

Skills

B2B sales leadership

Strategic vision

Team leadership

Cross-functional collaboration

Commercial acumen

Data-driven forecasting

Tools

CRM tools

Job description

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Drive Transformational Growth in a Leading Global Events Business

Are you passionate about scaling businesses and leading strategic transformations? This is your opportunity to join a market-leading, global organization at a pivotal time of growth. This confidential client is investing heavily in innovation and transformation across its Events division – and you’ll be right at the heart of it.

As Sales Director, Events, you’ll take ownership of a high-performing sales team, crafting and delivering a transformative sales strategy. You’ll drive revenue growth, modernize sales practices, and build strong market relationships, all while championing a customer-focused, inclusive culture.

You'll be key in shaping the future of an established business, working closely with senior leadership and partners across the globe.

Key Responsibilities:

• Design and deliver an ambitious sales strategy, event-by-event and across the business
• Lead the transformation of sales operations to enable sustainable, accelerated growth
• Mentor and develop a diverse, high-performing sales team
• Overhaul sales inventories and pricing strategies to future-proof revenue streams
• Build deep market intelligence and foster strong client and partner relationships

Requirements:

• 10+ years of B2B sales leadership experience, ideally in events
• Proven success in leading transformational change and growing revenues
• Strong commercial acumen and strategic vision
• Exceptional team leadership and cross-functional collaboration skills
• Expertise in CRM tools, data-driven forecasting, and pipeline management
• Lead major transformation projects with global impact
• Collaborative, growth-focused culture with strong values
• Opportunities for career development and leadership growth
• Competitive salary and bonus structure
• London-based with flexible hybrid working arrangements