Sales Director

March; Stafford; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Wellbeing support

Career progression opportunities

Job summary

March is seeking a commercially driven Technical Sales Director to lead our sales organisation for compressed air solutions. You will blend leadership, technical know-how and strategic selling to win new business, expand service contracts and ensure delivery of high-value projects across UK markets.

You will manage a diverse team of six field sales reps and ten internal staff, build strong customer relationships, shape pricing and framework agreements, and collaborate with Operations and Finance

Qualifications

• Senior technical sales or sales leadership in industrial engineering.
• Strong compressed air sector experience is essential.
• Proven track record leading field and internal sales teams.
• Excellent understanding of compressed air systems, maintenance, and service contracts.
• Experience with solution selling on complex projects.

Responsibilities

• Develop and implement a sales strategy aligned with growth objectives.
• Lead external and internal sales teams to achieve revenue and profitability targets.
• Manage pricing, margins, forecasting, and contract negotiations.
• Own CRM management, reporting, and data integrity.
• Build and maintain key customer relationships and drive framework agreements.

Skills

Senior sales leadership

Compressed air expertise

CRM usage

Forecasting

Pricing strategy

Stakeholder management

Excel

PowerPoint

Team leadership

Tools

CRM software

Job description

We are seeking a commercially driven and technically minded Technical Sales Director to join our team. As Technical Sales Director, you will combine strong leadership, technical expertise and commercial insight to develop winning sales strategies, build lasting customer relationships, and deliver tailored compressed air solutions that add real value for our customers. Working closely with clients and internal teams, you will identify new business opportunities, maximise existing accounts, and ensure the successful delivery of solutions that meet both operational and commercial objectives.

Key Responsibilities:

• Develop and implement a sales strategy aligned with the company's growth objectives and long-term vision.
• Drive the expansion of service contracts and capital equipment sales across existing and new customers.
• Identify market trends, customer needs, and competitor activity to uncover new business opportunities.
• Position March Compressed Air as an industry-leading trusted advisor, delivering tailored compressed air solutions and exceptional customer service that sets us apart from the competition.
• Lead, motivate, and develop an external sales team of 6 and an internal sales team of 10.
• Set performance targets and ensure delivery against revenue, profit, and growth objectives.
• Monitor sales performance through KPI analysis, forecasting, and pipeline management.
• Develop and implement pricing strategies that maximise profitability while remaining competitive.
• Own CRM management, reporting, and data integrity to support business decision-making.
• Build and maintain strong relationships with key customers and stakeholders.
• Lead negotiations on framework agreements, service contracts, and commercial terms.
• Ensure exceptional customer satisfaction through proactive engagement and issue resolution.
• Identify opportunities to strengthen existing customer relationships and develop new business.
• Utilise your technical expertise to provide tailored compressed air solutions that deliver value to customers.
• Promote energy efficiency initiatives, compressed air optimisation programmes, and sustainability improvements.
• Support customers through system audits, performance reviews, and sustainability reporting.
• Represent the business at industry events, exhibitions, customer forums, and technical seminars.
• Work closely with Operations and Finance teams to ensure sales commitments align with operational capability and profitability targets.
• Support the successful delivery of projects from quotation through to completion.

Skills, Experiences & Qualifications:

• Proven experience in a senior technical sales or sales leadership role within industrial engineering.
• Strong experience within the compressed air sector is essential.
• Demonstrable experience leading and developing both field-based and internal sales teams.
• Excellent understanding of compressed air systems, installations, maintenance, and service contracts.
• Proven track record of solution selling and securing complex technical projects.
• Strong commercial acumen, including pricing strategy, margin management, forecasting, and contract negotiation.
• Experience using CRM systems to manage pipelines and sales performance.
• Excellent communication, presentation, and stakeholder management skills.
• High level of proficiency in Microsoft Excel and PowerPoint.
• Experience working for a compressed air OEM or distributor.

What we offer

• Competitive salary and benefits package
• A supportive employer committed to employee Wellbeing
• Genuine opportunities for career progression within a growing business

About Us

We are MARCH. The leading provider of critical engineering services. Supporting the industries we all rely on to improve their infrastructure, process, and digital environments. We work together with our customers to maintain business continuity, optimise output, and drive new standards in productivity, reliability, and sustainability. We help deliver operational resilience, increased performance, and better environmental outcomes, across the board.

Why March?

Progress is People.
MARCH has ambitious plans and central to our future growth is attracting, developing and retaining the very best talent. Whether your role is onsite or office-based, engineering or support, we offer opportunities for all our people to develop their careers and maximise their potential. MARCH is committed to building teams that reflect a wide range of backgrounds, perspectives, and experiences. We believe diverse thinking strengthens engineering, and we welcome applications from all backgrounds. If you need any adjustments during the recruitment process, just let the team know.