Sales Director

Bedrock Learning

Greater London

Hybrid

GBP 45,000 - 55,000

Full time

14 days+
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Benefits offered by this job

4-day week
Private medical coverage for you and +
Enhanced parental pay policy
Eye examination scheme
Christmas–New Year closure
£1,000 yearly training allowance
Company pension

Job summary

Bedrock Learning is seeking a New Business Sales Executive to generate partnerships with UK schools and multi-academy trusts. Based in hybrid London, you’ll convert marketing leads into long-term Bedrock customers, manage the full sales cycle, and build relationships with senior school leaders.

You’ll work with Marketing, Product and Finance to drive growth, maintain a strong pipeline, and hit ambitious revenue targets while advancing Bedrock’s mission to improve outcomes for young people.

Qualifications

  • Experience in new business sales within EdTech or similar commercial environment.
  • Strong record of achieving revenue targets.
  • Experience generating pipeline and managing a complete sales cycle.
  • Excellent communication, presentation and negotiation skills.
  • Strong organisation and CRM discipline.
  • Genuine passion for education and improving outcomes for young people.
  • Desirable experience selling to UK and/or US schools or multi-academy trusts.

Responsibilities

  • Generate sales opportunities through outbound prospecting, closing marketing leads, networking, referrals and events.
  • Build relationships with school leaders, literacy and curriculum leads, and trust executives.
  • Develop and maintain a strong pipeline across schools and multi-academy trusts.
  • Deliver engaging product demonstrations and manage multi-stakeholder sales conversations.
  • Negotiate commercial agreements and secure new partnerships.
  • Servicing online and in-person sales meetings.
  • Maintain accurate records and manage opportunities in our CRM.
  • Forecast accurately and communicate risks and opportunities clearly.
  • Track activity, pipeline progress, winrates and performance against target.
  • Take ownership of your individual targets and results.
  • Work closely with Marketing, Product, Account Management, Finance and Operations.
  • Share market insight and customer feedback to support strategy and product development.
  • Contribute to a culture of accountability, collaboration and continuous improvement.

Job description

Location: Hybrid/London

Type: Full time - 4-day week benefit, 100% pay for 80% time.

Salary: £45,000-£55,000 + £35,000-40,000 OTE.

Team: School Partnerships

Supported by: Sales Director

Closing date: Wednesday 30th September 2026*

Start date: Commencement Upon Hiring

About Bedrock Learning

At Bedrock Learning, we sethigh standards. We are building a high-performance team of people who take ownership, thinkcommerciallyand care deeply about oureducationalmission.

Students cannot access the curriculum without the language thatshapes it. Bedrock helps schoolsidentifygaps, targetteachingand build language mastery across English, science,historyand geography.

We offer a supportive and flexible working environment where people are trusted, encouraged togrowand given the opportunity to make a meaningful impact.

Role Overview

As a New Business Sales Executive, you will generate new business partnerships with schools and multi-academy trustsacross the UK.You will create opportunities, build relationships with educators and senior leaders, and convert prospective schools into long-term Bedrock customers.

You willbe responsible forfinding new schools and trusts andconvertingmarketing generated leadsinto commercial success, guiding them through every stage of the buyingjourneyand securing new partnerships for Bedrock. We are looking for someone who is commercially driven and genuinely motivated by helping schools improve outcomes for young people.

Core Responsibilities

New Business Development

  • Generate sales opportunities through outbound prospecting, closing marketing leads, networking,referralsand events.
  • Build relationships with school leaders, literacy and curriculum leads, and trust executives.
  • Develop andmaintaina strong pipeline across schools and multi-academy trusts.
  • Understand each prospective customer’s priorities and present Bedrock’s educational and commercial value clearly.
  • Deliver engaging product demonstrations andmanagemulti-stakeholder salesconversations.
  • Negotiate commercial agreements and secure new partnerships.
  • Servicing online and in-person sales meetings

Sales Process and Commercial Discipline

  • Maintainaccuraterecords and manage opportunities inour CRM.
  • Use data and market insight to manage your territory and priorities.
  • Forecast accurately and communicate risks and opportunities clearly.
  • Track activity, pipeline progress, winratesand performance against target.
  • Take ownership of your individual targets and results.

Collaboration and Improvement

  • Work closely with Marketing, Product, Account Management, Finance and Operations.
  • Share market insight and customer feedback to support strategy and product development.
  • Contribute to a culture of accountability,collaborationand continuous improvement.
  • Experience in new business sales within EdTech or a similar commercial environment.
  • A strong record of achieving revenue or sales targets.
  • Experience generatingpipelineand managing a complete sales cycle.
  • Excellent communication,presentationand negotiation skills.
  • Strongorganisationand CRM discipline.
  • A resilient,proactiveand results-focused approach.
  • A genuine passion for education and improving outcomes for young people.

Desirable Experience

  • Experience selling to UK and/or US schools or multi-academy trusts/ schools districts.
  • Knowledge of the UK and/or US education landscape.
  • Experience managing complex opportunities involving several stakeholders.
  • Experience selling subscription orrecurring-revenuesolutions.
  • Competitive salary + strong OTE earning potential
Your health and wellbeing
  • 4-day week
  • Comprehensive private medical coverage for you, your partner, and any children for whom you are the legal guardian, including GP services, mental health pathway, dental and optical, enhanced hospital lists and full medical cover.
  • Enhanced parental pay policy.
  • Eye examination scheme.
  • Closure between Christmas and New Year.
Your development
  • £1,000 yearly personal allowance for training and development.
  • Exciting, high-growth company with the opportunity to progress rapidly.
  • Company pension scheme.
Your team
  • A vibrant company culture, unpinned by values we live and breathe.
  • Regular company-funded social events.
The Recruitment Process
  1. Assessments and recorded video interview: Complete psychometric aptitude tests and a recorded video interview.
  2. Online interview: Interview with management to discuss your experience, suitability for the role and cultural alignment with Bedrock Learning.
  3. In-person technical & values interview: A technical task with management to demonstrate your skills for the role and alignment with our culture and values.

Bedrock Learning is an equal opportunities employer and welcomes applications from all suitable persons regardless of their race, sex, disability, religion/belief, gender identity, sexual orientation or age.

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