Sales Director

JR United Kingdom; Coventry; On-site; GBP 70,000 - 100,000; Full time

Job summary

A UK-based company in the pet care sector is seeking a Sales Director to drive sales strategies and manage a team. This role focuses on team leadership, market expansion, and building client relationships to support the growth of their innovative veterinary SaaS product. The ideal candidate will bring extensive experience in sales within the pet care or healthcare industries, successfully navigating fast-paced environments.

Benefits

Fully remote (UK)

Private Medical Insurance

Enhanced Family Leave and fertility support

Professional development budget

33 days of paid holiday including bank holidays

Qualifications

• Minimum of 7 years of sales experience, with at least 3 years in a leadership role.
• Proven ability to develop and execute successful sales strategies.
• Experience selling products to big retailers in the pet industry.

Responsibilities

• Develop comprehensive sales strategies to achieve revenue targets.
• Build and lead a high-performing sales team.
• Identify and pursue new business opportunities and partnerships.

Skills

Leadership

Negotiation

Communication

Analytical skills

Education

Bachelor's degree in Business, Marketing, or related field

Tools

CRM software

Sales analytics tools

Job description

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We are Vet-AI, and we are delivering the pet care of the future. Our flagship app, Joii Pet Care was created to make pet care affordable and accessible for all pet owners. Through Joii, pet mums and dads can video call a vet 24/7, use an intelligent pet symptom checker (think NHS 111 but for pets), or seek preventative care through nurse clinics. And yes, it can all be done from the comfort of home, drastically reducing the need for in-person vet trips.

Our mission:

• To make pet care affordable and accessible for everyone.
• To improve the lives and wellbeing of everyone working within the veterinary industry.

Quite simply, we want vet care to be available to everyone, and to ensure the people who are delivering it with us are as happy as they can be. We’re called Joii, after all.

Our brand values:

Brave;

• We are not afraid to disrupt the status quo. Championing what’s right for pets and standing confidently behind our purpose. Even when it’s challenged.
• We have the courage and confidence to tackle things that nobody has done before.
• We may face hurdles, adversity, and the fear of failure but we have the conviction to keep going.

Boundless;

• We do not constrain ourselves to the expectations of traditional pet care; we’re young, bright and full of fresh ideas.
• We bring energy and pro-activity to everything we do. We’re problem solvers, with a ‘can do’ outlook.
• Our boundless attitude brings the joy.

Togetherness;

• We share an ‘in-it-together’ mindset. We’re one team; we don’t leave anyone to face problems alone when we can help.
• We champion empathy and compassion; caring about what our customers and our colleagues are going through. Going above and beyond when they need us.
• We strive for constant collaboration, no matter where we are in the world

Role Summary:

The Sales Director will take ownership of the sales strategy, execution, and team management, focusing on both short-term growth and long-term market expansion. You will lead the charge in driving revenue by building strong relationships with key decisionmakers, developing sales plans, and leading a team in a fast-moving, results-driven environment. Your expertise in the pet care, veterinary, or healthcare SaaS industries will be critical as we continue to scale our product offering.

Job Responsibilities:

• Strategic Sales Leadership: Develop and implement comprehensive sales strategies to achieve company revenue targets and expand market presence.
• Team Management: Build, mentor, and lead a high-performing sales team, fostering a culture of excellence and continuous improvement.
• Market Expansion: Identify and pursue new business opportunities, partnerships, and markets to drive growth.
• Client Relationship Management: Establish and maintain strong relationships with key clients, stakeholders, and industry partners.
• Performance Analysis: Monitor sales metrics and KPIs, providing regular reports to the executive team and adjusting strategies as needed.
• Collaboration: Work closely with marketing, product development, and customer support teams to ensure alignment and optimize the customer experience.

Knowledge/Experience required:

• Bachelor's degree in Business, Marketing, or a related field desirable
• Minimum of 7 years of sales experience, with at least 3 years in a leadership role within the pet, veterinary, healthcare, or technology sectors.
• Proven ability to develop and execute successful sales strategies.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in CRM software and sales analytics tools.

The ideal candidate would have:

• Experience selling any kind of products to (i) big retailers (pet specialty or grocery), (ii) pet pharma (e.g. Zoetis, Boehringer), (iii) pet brands (Purina, Mars, Royal Canin) or (iv) pet insurance
• Managed a team of B2B sales and grown it
• Worked in limited oversight, result driven, fast paced environment
• Experience in closing multi millions contract
• Experience working in fast-paced, growth-oriented companies where you can be both a strategic thinker and a tactical doer.

What you’ll get:

We’re a startup transitioning to a scale-up, so if you like a slow pace we’re not the company for you. However, if you do like a supportive team, a fun culture, and the feeling of creating incredible work - you’ll fit right in! Some of the perks you’ll get with us are:

?Fully remote (UK)

??Access to a co-working space budget

?Private Medical Insurance

?Headspace Membership

?Employee Assistance Programme

?Enhanced Family Leave and fertility support

?Enhanced company sick pay

??Contribution to professional development and professional membership budget

️33 days of paid holiday including the usual UK public bank holidays

?Frequent remote and in-person social

Flexible start and finish times

?Free use of the platform

?New starter home office setup contribution

?Twice yearly Continuous Performance Management Reviews

All Staff are required to:

• Familiarise themselves with the Company Policies and Procedures available on our company intranet on Notion.
• Uphold the Equal Opportunities and Anti-Harassment and Bullying Policies, ensuring effective implementation in all aspects of their work for the Company.
• Act at all times within the Company Rules, Policies, Procedures, and any other statutory requirements.
• Be proactive, bring ideas, suggestions and contribute to business improvement.
• Undertake training as required.
• Attend staff and team meetings as required.
• Observe health and safety procedures in the workplace to ensure personal safety and to safeguard the interests and safety of colleagues, customers and visitors.
• Undertake other duties and responsibilities as appropriate since all staff are expected to work flexibly within their skill level to respond to changing priorities and make sure that customer needs and business objectives are met.

Diversity and Inclusion

We’re building an inclusive and diverse team. We truly believe that surrounding ourselves with different opinions means that we’ll challenge our own assumptions instead of thinking we know the correct answer. We welcome applications from everyone and will foster an encouraging and caring workplace. If you aren’t sure if you qualify, send us your CV anyway. We’ll take the time to look over your application and give you feedback.