Sales Director

Sixty Eight People; Birmingham; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Sixty Eight People is seeking a Sales Director to drive growth across off-trade and export channels. You will own pricing, margins and forecasting, and lead a strong field-based team with support from an MD who encourages autonomous execution.

Ideally you have drinks or FMCG experience, exceptional commercial instincts, and relish building relationships with customers to close valuable deals. Location is flexible to cover the South West region and beyond.

Qualifications

• Experience leading a sales team in drinks or FMCG is preferred.
• Strong commercial understanding with ability to build relationships.
• Comfort with price, margin, forecasting and growth metrics.

Responsibilities

• Grow the off-trade business and expand export opportunities.
• Build partnerships for third-party packaging.
• Own pricing, margin and forecasting with growth targets.
• Lead and develop an established field-based sales team.

Skills

Sales leadership

FMCG / drinks knowledge

Team management

Commercial acumen

Education

Bachelor or equivalent experience

Tools

CRM / forecast tools

Job description

We’ve partnered with one of the UK’s most respected independent brewers on a search for a Sales Director. They’ve been doing things their own way since the late 1970s, independent, quality-led and brewing great beer long before “craft beer” became a thing.

Fast forward nearly 50 years and they’re producing 8m+ pints of award-winning beer a year, have 135 pubs and inns across the South West, and plenty of SIBA and World Beer Awards silverware to show for it. Now they’re looking for someone to help take the next step.

The role

• Grow the off-trade business
• Develop the export opportunity
• Build out third-party packaging partnerships
• Own pricing, margin, forecasting and the numbers behind the growth
• Lead and develop an already strong free trade team
• Work closely with an MD who’ll give you the space to actually run with it

Who are we looking for?

Someone who knows drinks or FMCG, has led a sales team and genuinely enjoys winning. You’ll need to be commercially strong, resilient and ambitious, but also someone who likes getting into the detail, understanding customers, building relationships and knowing when a deal is worth doing (and when it isn’t). Beer experience would be great, but it’s not essential.

What’s on offer?

A genuinely independent business with a great reputation, a strong brand and ambitious plans for growth. You’ll report directly into the MD and have real influence over where the business goes next.

• Field-based - location flexible, with easy access to the South West region

If this sounds like you, or you know someone who should be having this conversation, drop me a message.

We are Sixty Eight People. Shaping hospitality leadership through expert and honest conversation.