Sales Development Representative (SDR) - SaaS

Caramel Talent; Chester; Hybrid; GBP 25,000 - 45,000; Full time

Benefits offered by this job

On-site chef lunches

Annual leave 25–30 days

Sports & fitness allowance

Pension after 3 months

Life Insurance after 3 months

Job summary

Caramel Talent is seeking a commercially driven Sales Development Representative (SDR) to own the early funnel, qualifying inbound and campaign-driven interest and generating high-quality meetings for the Business Development team.

You’ll work closely with leadership, marketing and sales in a data-driven, SaaS and insight-led business, with a focus on converting activity into qualified pipeline. This is a brand-new role with high visibility.

Qualifications

• Experience in an SDR/BDR role or similar commercial position.
• Confidence running discovery/qualification calls and booking meetings.
• Comfortable working in a target-led environment with measurable outcomes.
• Strong organisational skills and reliable follow-through.
• Experience using CRM systems (HubSpot preferred).
• Interest in moving into BD over time.

Responsibilities

• Qualify inbound and campaign-driven leads, early-stage opportunities.
• Conduct structured discovery and qualification calls.
• Book qualified meetings for Business Development Managers.
• Maintain CRM standards with accurate activity notes.
• Identify opportunities and support outreach to build pipeline.
• Collaborate with marketing on targeted campaigns.

Skills

SDR experience

Discovery calls

Meeting booking

CRM (HubSpot)

Outreach (email/call)

Apollo familiarity

Tools

HubSpot

Apollo

ZoomInfo-like tools

Job description

New opportunity for a commercially driven and performance-focused Sales Development Representative (SDR) to join an established organisation that’s evolving into a modern, scalable SaaS and insight-led business.

The company has been operating successfully for decades, is family-owned, and is arguably a household name B2B brand.

The business is now entering a new growth phase, shifting from a traditional service-led model into a more product-led proposition powered by data and offering a SaaS model, with methodology and platform technology.

Importantly: this is a brand-new SDR position within the company, which means this role has high visibility, real influence, and genuine scope to shape how pipeline is created, alongside the Business Development and Marketing team.

The Role

As SDR, you’ll own the early stage of the funnel, qualifying inbound and campaign-driven interest, generating high-quality meetings, and ensuring opportunities are progressed cleanly into the Business Development team.

You’ll work closely with leadership, marketing and sales, with direct exposure to what works commercially. The business is implementing more targeted lead generation and segmentation-led campaigns, and you’ll play a key role in converting this activity into qualified pipeline.

This role suits someone who enjoys responsibility, works with strong pace and follow-through, and likes being measured on outcomes.

Responsibilities

• Qualify inbound and campaign-driven leads (often early-stage opportunities, not always quote-ready)
• Conduct structured discovery and qualification calls
• Build a clear understanding of prospect needs, buyer intent, and next steps
• Maintain strong CRM standards, ensuring all activity and notes are accurately captured
• Book qualified meetings for the Business Development Managers
• Ensure handovers are commercially useful (context, needs, timelines, decision-makers, fit)
• Support follow-up and re-engagement of warm prospects

Outbound Prospecting & Opportunity Creation

• Identify new opportunities using modern enrichment and sequencing tools
• Run outbound sequences and proactive call/email outreach
• Use campaign insight and data to prioritise the right accounts and contacts
• Maintain consistent outreach activity to build reliable meeting output

Tools & CRM Ownership

• Operate day-to-daywithin HubSpot (this is core to the role)
• Use enrichment/data tools (e.g., platforms similar to ZoomInfo) to source and build prospect lists
• Collaborate with marketing on targeted outreach aligned to live campaigns

Requirements

• Experience in an SDR/BDR role or similar commercial position
• Confidence running discovery / qualification calls and booking meetings
• Comfortable working in a target-led environment (meetings booked and pipeline contribution)
• Strong organisational skills and reliable follow-through
• Confident using HubSpot or another CRM (Apollo experience also welcomed)
• Resilient and proactive - comfortable with outreach, objections and consistent activity
• Motivated by progression and development (with interest in moving into BD over time)

Location and Hours

Hybrid: 3 days per week in office

Location: Wrexham (approx. 15-20 minutes from Chester).

Hours: Flexitime 37.5 hours per week, with core hours from 9:30am - 3:30pm

• Hybrid working + flexitime
• Hands-on training, coaching and shadowing
• On-site chef / restaurant-quality lunches provided
• Annual leave 25-30 days depending on length of service
• Sports and fitness allowance
• Pension - after 3 months 5% of salary from company and 5% employee contribution.
• Life Insurance - after 3 months (4 times salary)