Sales Development Representative - DACH Territory

Cribl; Greater London; Remote; GBP 30,000 - 46,000; Full time

Job summary

Cribl, a leading telemetry platform, is looking for an SDR to generate high‑quality conversations and pipeline across the DACH region while working from home. You'll qualify inbound and outbound leads, schedule meetings for Account Executives, and use Salesforce, Outreach.io, and ZoomInfo to keep data clean.

German fluency and strong communication are essential to succeed in this fast‑paced role. Remote-friendly setup in the UK with collaboration across global teams and ongoing training to help

Qualifications

• 1–3 years of prospecting experience.
• Fluent German and strong written/verbal communication.
• Solid business and tech acumen; highly motivated and self-starting.

Responsibilities

• Qualify, follow up, educate and develop inbound and outbound leads to progress prospects into Cribl’s sales process.
• Efficiently respond to inbound leads according to SLAs and generate sales-ready meetings for Account Executives.
• Research target accounts, identify personas, add contacts, emails, and generate interest through calls and campaigns.
• Log and track activity in Salesforce and maintain lead-to-opportunity workflow.

Skills

Prospecting

German language

Communication

Teamwork

Time management

Education

College degree

Tools

Salesforce

Outreach.io

ZoomInfo

Job description

Join the company that’s building the telemetry infrastructure for the AI era. At Cribl, we partner with IT and Security teams at many of the world’s biggest enterprises, including half of the Fortune 100, to bridge the gap between AI ambition and infrastructure reality. As the AI Platform for Telemetry, we give customers the choice, control, and flexibility to manage and analyze telemetry for both humans and agents, so they can build what’s next.

We’re one of the fastest‑growing private companies and a leading player in a massive, fast‑moving market. With a global workforce, we’re remote‑first and grounded in a simple idea: software is a people business. Cribl is the place where curious, collaborative people can do their best work, grow fast, and bring their full selves to the herd.

Why You’ll Love This Role

Become a GOAT at Cribl, where our collaborative herd culture means we go farther together and celebrate every win. As an SDR, you’ll use a best‑in‑class tech stack to generate high‑impact conversations and real ARR, all while growing both personally and professionally. We champion individuality, curiosity, and a supportive atmosphere-plus, we’re recognized as a Forbes and Fortune best workplace. If you’re ready to make a difference, have fun, and reach new heights with the best team around, come join the herd!

As An Active Member Of Our Team, You Will…

• Qualify, follow up, educate and develop a substantial volume of inbound and outbound leads toprogress prospects further into Cribl’s sales process
• Efficiently respond and qualify inbound marketing leads according to set SLAs
• Generate sales‑ready meetings and opportunities for sales executives using Cribl’s qualification criteria
• Research target new accounts, identify key personas, add contacts, emails and generate interestthrough cold discovery calls and email campaigns
• Leverage taught sales techniques to maximize customer interactions enough to provide high levelintroduction
• Use of strong selling and influencing skills to understand and uncover customer needs andbusiness challenges to effectively pitch how Cribl solves them
• Log, track, and maintain Salesforce consistently according to Cribl’s lead to opportunity flowprocess
• Accurately distribute leads/meetings through discovery to assigned sales executives
• Consistently achieve meeting quota to ensure territory revenue and growth objectives are met
• Work closely with Sales Directors and attend customer meetings as required
• Attend sales meetings, training, and local trade shows to keep current with technology.
• Work directly with marketing to drive continuous improvement in lead quality conversion ratesand pipeline generation
• Covering the DACH Territory

If You’ve Got It - We Want It

• Minimum of 1-3 years of previous prospecting experience
• Familiarity with systems. Specifically Salesforce, Outreach.io, and ZoomInfo and other prospectingtools
• Excellent written/verbal communication skills
• Strong business and tech acumen
• Highly motivated, driven and self-starting individual
• Ability to work in a fast paced, team environment
• Ability to understand customer needs and meet that need with a successful product sale
• Excellent time management/organizational skills
• Prior lead generation or sales prospecting experience and a college degree will enhance your consideration for this role
• Must be able to speak fluent German to cover the DACH Territory

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Bring Your Whole Self

Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us.