Sales Development Representative - Cardiff

Furza; Cardiff; On-site; GBP 24,000 - 32,000; Full time

Job summary

Furza is seeking a proactive Sales Development Representative (SDR) to front the sales cycle and drive growth. You will learn modern B2B selling while developing skills for a long-term commercial career.

Your day-to-day includes calling, emailing, and LinkedIn outreach to prospective clients, identifying decision-makers, and setting qualified meetings for senior sales personnel. You will work in a dynamic team with mentorship and structured progression paths.

Qualifications

• Excellent communication and outreach skills.
• Interest in business and technology.
• Able to learn and develop in a fast-paced team.

Responsibilities

• Speak with businesses over phone, email, and LinkedIn.
• Introduce companies to training and software solutions.
• Identify decision-makers and understand business challenges.
• Book qualified meetings for the senior sales team.
• Manage activity through CRM systems and sales tools.
• Work closely with experienced sales leaders and mentors.
• Learn to build pipelines, handle objections, and run consultative conversations.

Skills

Communication skills

Active listening

Prospecting

CRM software

Tools

CRM software

Job description

Our client is one of the UK's leading SaaS providers, helping thousands of businesses work more efficiently through intuitive, well-built software. Their platform is used by organisations across industries including healthcare, education, retail, construction, and professional services.

Part of a larger investment-backed group, the business has built a strong reputation for combining high-quality products with an energetic, people-first culture. They've grown rapidly over the last few years and are continuing to expand their commercial team with ambitious individuals who want to develop quickly and build long-term careers.

What You’ll Be Doing

As an Sales Development Representative (SDR), you’ll sit at the front of the sales process and play a huge part in the company’s growth. You’ll be learning how modern B2B sales works while developing skills that will set you up for a long-term commercial career.

Your day-to-day will include:

• Speaking with businesses over phone, email, and LinkedIn
• Introducing companies to award-winning training and software solutions
• Identifying decision-makers and understanding business challenges
• Booking qualified meetings for the senior sales team
• Managing activity through CRM systems and sales tools
• Working closely with experienced sales leaders and mentors
• Learning how to build pipelines, manage objections, and run consultative conversations

Why People Join

Our client genuinely invests in its people. Their culture is built around development, recognition, and giving individuals the opportunity to progress based on performance, not time served. Current team members highlight the supportive environment, ongoing qualifications, and real progression opportunities available within the business.

You can expect:

• Full onboarding and structured sales training
• Fast-track progression opportunities
• Continuous coaching and development
• Team socials, incentives, and company events
• Recognition awards and performance incentives
• Generous holiday allowance + birthday off
• Modern collaborative office environment
• A culture that’s ambitious, social, and supportive

About You

• A confident communicator who enjoys speaking with people
• Motivated by progression, success, and personal growth
• Curious about business and technology
• Resilient, proactive, and eager to learn
• Someone who enjoys working in a fast-paced team environment

At Furza, we’re committed to promoting equality, diversity and inclusion. We encourage and welcome all applications from everyone, irrespective of background or circumstance.