Sales Development Representative

Employal; West Midlands; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Employal is seeking a proactive Sales Development Representative to drive growth in our manufacturing software niche. Based in the Midlands with hybrid working, you will identify manufacturing prospects, initiate conversations and book qualified meetings for the Account Executive.

You will use outbound outreach, research and discovery to understand customer challenges, qualify opportunities and help move deals toward multi-million pound contracts.

Qualifications

• Experience in outbound B2B sales, ideally booking appointments or generating opportunities in software or technology.
• Comfortable picking up the phone, handling objections, and moving prospects beyond a script.
• Track record of generating interest and booking qualified sales meetings.
• Confident speaking with senior decision makers through cold outreach.
• Resilient and persistent when prospects are hard to reach.
• Strong organisation and ownership of follow-up activities.
• Focus on quality and commercial potential of opportunities.
• Ambition to develop a career in software sales.

Responsibilities

• Identify and target manufacturing businesses that could benefit from the software.
• Initiate conversations through proactive cold calling and personalised outreach.
• Revisit historic leads and data to uncover new opportunities.
• Speak with senior stakeholders across operations, engineering, and factory management.
• Ask thoughtful questions to understand challenges and qualify potential.
• Book qualified meetings for the Account Executive and document notes.
• Work closely with the Account Executive to refine approach and progression.
• Maintain accurate records and drive consistent follow-up.

Skills

Outbound B2B sales

Cold calling

Qualified meetings

Software/tech sales

Stakeholder engagement

Job description

Sales Development Representative Manufacturing Software

£35,000 - £40,000 uncapped commission OTE £65,000

Hybrid, Midlands

Enjoy opening doors, getting decision makers talking and booking meetings that turn into real business?

Join a growing software business operating in a specialist manufacturing niche, where the conversations you start can lead to contracts worth millions of pounds.

This is an opportunity for an ambitious Sales Development Representative who wants to understand what makes a prospect worth pursuing, build their sales skills and have a clear contribution to revenue.

The opportunity

You will work closely with an Account Executive to build a pipeline of new opportunities across UK manufacturing. Your focus will be on finding the right businesses, reaching the right people and giving them a compelling reason to meet.

There is existing data and historic interest to explore, alongside plenty of scope to identify fresh prospects and make your own approach. You will use cold calling and personalised outreach to uncover operational challenges, generate interest and book well-qualified meetings.

With complex sales cycles and substantial contract values, the quality of your discovery and qualification will make a real difference.

The role

• Identifying and targeting manufacturing businesses that could benefit from the software.
• Opening conversations through proactive cold calling and personalised outreach.
• Revisiting historic leads and existing data to uncover new opportunities.
• Speaking with senior stakeholders across operations, engineering, technical and factory management.
• Asking thoughtful questions to understand challenges, establish relevance and qualify potential.
• Booking qualified meetings for your Account Executive and sharing clear notes to support the next conversation.
• Working closely with your Account Executive to refine your approach and understand how your opportunities progress.
• Keeping accurate records and following up consistently so promising conversations keep moving.

The candidate

• You already have experience in outbound business-to-business sales, ideally booking appointments or generating opportunities within software or technology.
• You are confident picking up the phone, comfortable handling objections and curious enough to move beyond a script. You know that a productive conversation starts with understanding the person and business you are contacting.
• A track record of generating interest and booking qualified sales meetings.
• Confidence speaking with senior decision makers through cold outreach.
• The resilience to stay consistent when prospects are difficult to reach.
• Strong organisation and ownership of your follow-up activity.
• A focus on the quality and commercial potential of the opportunities you create.
• Ambition to develop your career in software sales.
• The motivation and discipline to work effectively from home.

Manufacturing experience would be useful, but it is not essential. Your ability to open conversations, learn the market and create opportunities matters most.

In return

• £35,000–£40,000 basic salary.
• Uncapped commission, paid quarterly.
• Hybrid working, with a Midlands location.
• A close working partnership with an Account Executive.
• Exposure to complex software sales and opportunities with contract values reaching into the millions.
• Ongoing training and development.
• The chance to join a growing business in a specialist market with relatively few providers.