Sales Development Representative

Lexerus; Greater London; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Competitive pay

Flexible UK remote

Early equity

Job summary

Lexerus is building AI-powered loss prevention for UK supermarkets and retailers. We are seeking our first dedicated SDR to own outbound efforts across 300,000+ UK retail premises, from independents to regional groups.

You’ll craft compelling outreach, qualify interest, and drive demos to pilots. This is a build-it role—write the playbook, test segments, and report back to product with frontline feedback.

Qualifications

• 1–3 years in outbound sales or business development in SaaS or retail.
• Comfortable with cold outreach, including in-person visits.
• Clear, concise written communication.
• Organised, self-directed, with initiative to build processes.
• Resilient and curious about buyer objections.

Responsibilities

• Own outbound prospecting to independent retailers, convenience chains, and mid-market groups.
• Build and test outreach via email, phone, LinkedIn, and in-person when needed.
• Qualify inbound interest and route qualified demos quickly.
• Run first conversations and demos, handing over pilots.
• Keep CRM accurate and report on conversion metrics.
• Relay customer objections to product for feedback.

Skills

Outbound sales

Business development

SaaS sales

Retail knowledge

Cold outreach

Clear writing

Organization

Curiosity

Tools

CRM

Sales engagement tooling

Job description

Lexerus is an early-stage retail-tech company building AI-powered loss prevention for UK supermarkets and independent retailers.

Our platform watches live camera feeds and flags shoplifting as it happens — not hours later in a review queue. Detection runs on-device in the store, so footage never leaves the premises unless a retailer chooses to keep it as evidence.

We're deployed in live stores today, and we're scaling the product, the detection models, and the team.

The Impact You’ll Make

As our first dedicated SDR, you'll own how Lexerus reaches the 300,000+ retail premises in the UK — from independent convenience stores to regional supermarket groups.

You'll be talking to people who have been burned before: retailers sold expensive systems that flagged theft hours too late, or not at all. Your job is to find the ones who still believe the problem is solvable, get them to a demo, and get them into a pilot.

This is a build-it role, not a run-the-playbook role. You'll be writing the outreach, testing the segments, and telling the product team what you keep hearing.

What You’ll Do

• Own outbound prospecting to independent retailers, convenience chains, and mid-market supermarket groups.
• Build and test the outreach that works — email, phone, LinkedIn, and in-person where it counts.
• Qualify inbound interest from the website and route serious buyers to a demo quickly.
• Run first conversations and demos, and hand over well-qualified pilot opportunities.
• Keep the CRM honest, and report clearly on what's converting and what isn't.
• Bring customer objections back to product — you'll hear the gaps before anyone else does.

Who You Are

• 1-3 years in outbound sales or business development, ideally in SaaS or selling into retail.
• Genuinely comfortable with cold outreach, including walking into a shop and asking for the manager.
• A clear, concise writer — our prospects are busy and will not read a long email.
• Organised and self-directed. There is no existing playbook to follow, so you'll be writing it.
• Resilient and curious, with real interest in why a buyer said no.

Bonus Points For

• Worked in or sold to retail, grocery, or loss prevention.
• Experience as the first sales hire at an early-stage company.
• Familiarity with CRM and sales engagement tooling.
• A network among UK retail operators or franchise groups.

Why Lexerus

Real-world impact: UK retailers lose £4.2bn a year to theft. The people you're building for are shop staff who have largely stopped reporting it because nothing happens when they do.

Hard problems, real constraints: Real-time computer vision on modest in-store hardware, running all day, with false positives that cost a retailer their trust. There is nowhere to hide a sloppy system.

Ownership from day one: We're a small team. You'll own whole surfaces of the product, make the technical calls on them, and see your work running in a store the same week.

Short feedback loops: We talk to the shop managers using Lexerus directly. Feedback arrives in days, not quarters, and it shapes what we build next.

Early-stage opportunity: Competitive salary, flexible remote working across the UK, and meaningful equity for early team members.

• Competitive salary
• flexible remote working across the UK
• meaningful equity for early team members