Business Development Executive (US Markets)

Retail Insight Limited; United Kingdom; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Flexible working model

25 days annual leave

Private Medical Insurance

Paid volunteer days

Car purchase scheme

Gym discounts

Job summary

A leading analytics company in the UK is looking for a Business Development Executive to drive demand generation in the US retail sector. The ideal candidate will blend creativity with sales grit, managing targeted outreach and campaigns to convert leads into meetings. This role offers hybrid work flexibility and a variety of perks including generous time off and learning opportunities.

Qualifications

• Experience in B2B sales development, demand generation, or field marketing.
• Experience selling SaaS or technology products.
• Ability to create engaging and relevant outreach.

Responsibilities

• Build and run account mini-plays using research and messaging.
• Write high-signal emails and CTAs.
• Plan and execute regional events and direct mail campaigns.

Skills

B2B sales development

Demand generation

Field marketing

Data-driven decision making

Creative messaging

Tools

HubSpot

Email campaigns

Social media outreach

Job description

Business Development Executive (US Markets)

About The Role

Are you ready to push your sales career in an exciting, fast-growing company?

We’re Retail Insight, a cutting-edge software and analytics company that helps businesses unlock their potential through data-driven solutions.

We’re looking for a creative, fearless, and strategic pipeline builder — part BDR, part marketer — to help us generate and convert demand across a focused set of ~300 target accounts in the US retail and grocery sector. You’ll own the motion from intent to opportunity, applying modern marketing craft tailored to this market: intent-based targeting, high-signal messaging that resonates with retail decision-makers, direct mail campaigns, regional events in key US retail hubs, and other creative plays that drive demos and build pipeline momentum.

This isn’t your traditional BD role — it’s an opportunity to shape what modern account-based prospecting looks like. You’ll design and execute plays that blend data, creativity, and hustle to earn attention, meetings, and momentum.

What will you do?

Create Demand Across Target Accounts

• Build and run account mini-plays using our 5-point connector method: research, fit alignment, persona mapping, bespoke messaging, and multi-channel outreach.
• Segment and prioritize ~300 ICP accounts by cohort and tier.

Craft Messaging That Earns Demos

• Write relevant, high-signal emails and CTAs that spark curiosity and action.
• Pair outreach with social touches, events, executive assists, and direct mail.

Run Regional Events & Direct Mail Campaigns

• Plan and execute hosted roundtables, field dinners, and sponsored events — from invite to post-event follow-up that converts.
• Manage high-impact direct mail campaigns: scope, personalize, ship, and track performance.
• Partner with sales and marketing on Create > Capture > Convert plays each quarter.
• Book and prep qualified demos/discovery calls with account owners — complete with context, persona maps, and proof points.
• Keep data clean and reporting sharp in HubSpot.

Learn, Share, and Optimise

• Track engagement, report weekly wins, and surface insights for ongoing testing.
• Experiment boldly, measure impact, and iterate quickly.
• You will have prior experience in B2B sales development, demand generation, or field marketing across US markets.
• Experience selling SaaS or technology products.
• A marketer’s creativity with a salesperson’s grit — you know how to get attention and convert it into meetings.
• Confident with a variety of tools including HubSpot (sequences, routing, reporting, data hygiene).
• Proven ability to write personalized, relevant outreach that earns senior-level engagement.
• Comfortable owning regional events and direct mail campaigns that actually convert.
• Bonus: experience in retail or grocery tech, or selling/marketing to retail executives.

Some of our extras...

Flexible Working – Enjoy a hybrid work model (typically 2 days in the office) with flexibility based on business needs, plus a work from anywhere policy to give you freedom to explore.
Time Off – 25 days annual leave (+ bank holidays), increasing with length of service, plus an extra day off for your birthday! We also operate summer hours so you can make the most of the sunshine.
Learning & Development – Access a vast range of courses through our learning platform and benefit from structured career progression plans to support your growth.
Health & Wellbeing – Private Medical Insurance, a healthcare cash plan, and mental health support via Help@Hand. Plus, we’ll ensure you have a safe and productive home setup with a workspace assessment.
Giving Back – Take paid volunteer days to support your local community, donate to your chosen charity through salary sacrifice (we’ll match it!), and make a difference with Give as You Earn.
Extra Perks – A car purchase scheme to make buying a new car easier, plus access to additional benefits through our online platform, including gym discounts.

Be your authentic self - Retail Insight is committed to promoting equal opportunities in employment. All employees and any job applicants will receive equal treatment. We actively seek to create an environment where everyone feels respected, supported, and encouraged to contribute their best work.

About Us

We’re a unique blend of retail expertise built up from extensive industry experience; mathematical talent that builds and maintains sophisticated algorithms; and engineering skill that handles vast volumes of data regularly.

We combine leading-edge technology with cutting-edge thinking, to help you tackle today’s mission-critical operational challenges and maximize your retail potential.

We focus on the factors that drive sales and profit performance, minimise waste and loss, and increase operational efficiency. The result: dynamic solutions that provide actionable insights and unparalleled time to value.

Our values underpin everything we do at Retail Insight. They drive us, define us and shape our decision-making. They’re also the reason the world’s largest retailers and CPGs find working with us so easy.