Sales Development Representative

OJ Digital; Greater London; On-site; GBP 30,000 - 65,000; Full time

Benefits offered by this job

Mentorship from founders

Career progression

Ownership from day one

Collaborative team

Job summary

OJ Digital is seeking a Sales Development Representative to join a fast‑growing startup in London. You will shape outbound strategy, craft highly personalised campaigns, and help drive rapid growth alongside the founders.

This is an early commercial hire with significant ownership from day one and clear potential to advance into an Account Executive role. Expect to build campaigns end-to-end, collaborate with the founders on messaging and target markets, and use tools like LinkedIn Sales

Qualifications

• 1-2 years' experience as an SDR or BDR.
• Experience in startup or high-growth B2B SaaS.
• Experience running outbound prospecting campaigns.
• Strong written communication and personalisation skills.
• Comfortable with LinkedIn Sales Navigator and CRM systems.
• Proactive, able to work independently.

Responsibilities

• Build and execute outbound prospecting campaigns from start to finish.
• Research target accounts and create highly personalised outreach.
• Generate meetings through email, LinkedIn and modern outbound channels.
• Qualify prospects and schedule meetings for the sales team.
• Work closely with the founders to refine messaging and target markets.
• Use modern GTM tools including LinkedIn Sales Navigator, CRM platforms and sales engagement software.
• Continuously test, measure and improve outbound performance.
• Develop expertise in modern B2B outbound sales within a fast-growing startup.

Job description

Sales Development Representative

£30,000 - £50,000 Base + Commission (OTE £40,000 - £65,000)

The Role

We're partnering with an ambitious early-stage technology company that's building something genuinely exciting and is now looking for a Sales Development Representative to help scale its outbound sales function.

Working directly alongside the founders, you'll be one of the first commercial hires in the business. This isn't a role where you'll simply follow scripts and book meetings. You'll help shape outbound strategy, build highly personalised campaigns, experiment with new ideas, and play a key role in driving the company's growth.

It's an ideal opportunity for someone who enjoys startup environments, wants significant ownership from day one, and is looking to progress quickly into an Account Executive or senior GTM position.

What You'll Be Doing

• Build and execute outbound prospecting campaigns from start to finish.
• Research target accounts and create highly personalised outreach.
• Generate meetings through email, LinkedIn and modern outbound channels.
• Qualify prospects and schedule meetings for the sales team.
• Work closely with the founders to refine messaging and target markets.
• Use modern GTM tools including LinkedIn Sales Navigator, CRM platforms and sales engagement software.
• Continuously test, measure and improve outbound performance.
• Develop expertise in modern B2B outbound sales within a fast-growing startup.

What We're Looking For

• 1-2 years' experience as an SDR or BDR.
• Previous experience within a startup or high-growth B2B SaaS business.
• Experience running outbound prospecting campaigns.
• Strong written communication and personalisation skills.
• Comfortable using LinkedIn Sales Navigator and CRM systems.
• A proactive mindset with the ability to work independently.

  The Package

  • £30,000 - £50,000 basic salary.
  • Uncapped commission with £40,000 - £65,000 OTE.
  • Direct mentorship from experienced founders.
  • Clear progression into Account Executive or senior GTM roles.
  • Significant ownership from day one.
  • Small, collaborative team with real influence over company growth.