Sales Development Representative

Cognism; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

Cognism is seeking a Sales Development Representative to drive growth by booking meetings and engaging with key decision-makers. This role involves managing a sales pipeline and collaborating with Business Development Managers. The ideal candidate has a Bachelor's degree, strong communication skills, and a passion for sales.

Cognism promotes an inclusive and diverse workplace, encouraging applications from underrepresented individuals in tech.

Qualifications

• A degree or equivalent experience in a relevant field is required.
• A track record of exceeding targets and performance expectations.
• Ability to effectively articulate value to prospects.

Responsibilities

• Book outbound meetings through cold calls, emails, and networking.
• Engage with C-suite and Director-level prospects.
• Evaluate prospect pain points and qualify leads for sales conversion.
• Generate and manage the sales pipeline in Salesforce.

Skills

Sales Experience

Strong Communication Skills

Time Management

Self-Motivation

Analytical Skills

Education

Bachelor's Degree or Relevant Experience

Tools

Salesforce

Job description

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision‑makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Our Work Model

Office‑Based: This is an office‑based role. During your initial training period, you will be required to work in the office five days a week. Once you have successfully ramped up, you will have the option to work in the office four days per week.

Your Role

As a Sales Development Representative (SDR) at Cognism, you will play a crucial role in driving our growth by identifying and generating new business opportunities. Your responsibilities will include proactively booking meetings, engaging with key decision‑makers, and managing a pipeline to contribute directly to the sales team's success. This role is ideal for someone ambitious, driven, and eager to thrive in a fast‑paced, results‑oriented environment.

Challenges & Opportunities

• Generate Business Opportunities – Book outbound meetings through a combination of cold calls, emails, social outreach, networking, and independent research.
• Engage Key Stakeholders – Engage with C‑suite and Director‑level prospects to effectively communicate the value of our product.
• Conduct Discovery & Qualify Leads – Evaluate prospect pain points through discovery conversations and qualify leads for sales conversion.
• Deliver Relevant Content – Share impactful marketing content tailored to the needs of prospects to drive engagement.
• Build Relationships – Establish trust with key stakeholders and maintain a proactive approach to relationship‑building.
• Manage Sales Pipeline – Generate, manage, and update the sales pipeline in Salesforce, ensuring a seamless transition to the sales team.
• Collaborate with BDMs – Work alongside Business Development Managers (BDMs) to convert opportunities into qualified sales leads.
• Maintain Positive Mindset – Stay resilient and positive in challenging situations, always keeping a focus on results.
• Continuous Learning & Improvement – Be proactive in learning new tools, technologies, and strategies to enhance your performance.

Expectations

• Bachelor’s Degree or Relevant Experience – A degree or equivalent experience in a relevant field is required.
• Evidence of Overachievement – A track record of exceeding targets and performance expectations in previous roles.
• Sales Experience (Preferred) – Sales experience is preferred but not essential.
• Strong Communication Skills – You can effectively articulate value to prospects, both verbally and in writing.
• Self‑Motivation & Initiative – Proactive and self‑driven, with the ability to thrive independently and in a team.
• Analytical & Problem‑Solving – Strong ability to analyze prospects’ needs and identify suitable solutions.
• Emotional Intelligence – A high level of emotional intelligence and the ability to handle challenging situations with composure.
• Agility in a Scale‑Up Environment – A can‑do, adaptable attitude necessary to succeed in a fast‑growing company.
• Time Management – Excellent time management skills, with the ability to prioritize and manage your workload effectively.
• Passion for Sales – A genuine passion for sales, eager to continuously develop and improve in the role.

Why Cognism

At Cognism, we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!

Our values guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Here’s what we stand for:

• We Own the Outcome Together.
• We Deeply Understand our Customers.
• We Celebrate Impact Wherever It Comes From.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!