Senior Manager, Brand & Content Marketing

Cognism; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Inclusive company culture

Flexible working environment

Opportunity for professional growth

Job summary

A leading B2B data provider in London is seeking a Snr. Manager of Brand and Content Marketing to enhance brand positioning and develop a strategic content marketing approach. This role emphasizes leadership in storytelling and brand campaigns, requiring over 8 years of experience in content marketing. As a hands-on leader, you will collaborate with teams to execute bold brand awareness initiatives. The company promotes a diverse and inclusive workplace, making it a great opportunity for passionate professionals in the marketing space.

Qualifications

• 8+ years of content and brand marketing experience with a strong portfolio.
• Proven ability to create provocative, insight-driven narratives.
• Comfortable operating as a player-coach leading a small team.

Responsibilities

• Develop and execute content marketing strategy.
• Collaborate with SEO teams to maximize content discoverability.
• Build partnerships with creatives for high-quality content production.

Skills

Content and brand marketing experience

Storytelling

Creative strategy

Emotional storytelling in B2B SaaS

Collaborative skills

Job description

Who Are We

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision‑makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

OUR WORK MODEL

Hybrid: This is a hybrid role, requiring you to work from our London office 3 days per week, with flexibility to work remotely on other days.

About Us

At Cognism, we deliver market leading AI‑enabled, compliant business data and international sales intelligence, giving revenue teams the confidence to find, engage and win more customers. We’re on an aggressive growth path and looking for a leader who can help scale the business to the next level. Access to our premium data has helped a wide variety of global revenue teams change their approach to prospecting, resulting in predictable and prosperous outcomes.

As we grow, one of our main objectives is to continue hiring individuals who are both a professional fit and aligned with our culture and values. Our company values are at the core of everything we do.

At Cognism, we are committed to creating a diverse and inclusive global workplace, which encourages you to achieve any goals you may have, while having fun along the way! For more information on Cognism’s intuitive sales intelligence platform, powered by world‑class data, compliance and targeting, please visit www.cognism.com.

The Role

As Snr. Manager of Brand and Content Marketing, you will play a key role in driving the brand positioning, visual identity and content marketing strategy for Cognism. We’ve built one of Europe’s strongest B2B data, enrichment and sales intelligence platforms, and as we move decisively up‑market into Mid‑Market and Enterprise, our brand and narrative must evolve with us. This hands‑on leadership role exists to elevate Cognism’s brand, editorial strategy, awareness campaigns, and the creative standards that show up everywhere a buyer, customer, partner or analyst encounters Cognism.

Key Responsibilities

• Serve as the chief storyteller at Cognism, working closely with the marketing and executive leadership team to develop an ambitious and bold content marketing and communications strategy that materially drives share of voice, and competitive differentiation.
• Partner closely with SEO managers to build and optimise customer journeys that maximise content discoverability.
• Build and manage partnerships with creative agencies and freelancers to deliver on‑brand content and help scale content production, including bylines, white papers, blogs, press releases, presentation content, and creative assets for ambitious paid and earned media campaigns.
• Be the custodian of Cognism’s visual identity, tone of voice and point of view in market.
• Deliver a bold brand awareness campaign that starts conversations and meaningfully grows brand consideration amongst Enterprise buyers.
• Collaborate closely with the Sales and Product Marketing teams to understand customer pain points and develop collateral, messages and campaigns to proactively address objections and connect customers to our products.
• Measure and optimise content for reach, engagement, brand lift and resonance amongst our target audience of senior revenue operations and sales decision makers.

Key Requirements

• 8+ years of content and brand marketing experience with a strong portfolio of storytelling, brand campaigns, and thought leadership programmes.
• Possesses a deep understanding of how to create effective content that directly supports demand generation and the buyer’s journey.
• Proven ability to create provocative, insight‑driven narratives that elevate brand perception.
• Deep understanding of creative strategy, messaging, and emotional storytelling in B2B SaaS.
• Demonstrated success in collaborating across brand, design, comms, and events to deliver integrated brand awareness campaigns.
• Comfort working at both conceptual and executional levels; from ideation to writing, and production.
• Strong creative instincts and editorial judgment; able to identify what’s fresh, resonant, and newsworthy.
• A passion for experimentation – unafraid to test formats, styles, and creative risk‑taking to break through the noise.
• Highly collaborative, self‑driven, and confident presenting ideas to senior stakeholders.
• Comfortable operating as a player‑coach. This role will manage one other content marketer, and you will be expected to operate as team lead and operator.

WHY COGNISM

At Cognism, we’re not just building a company – we’re building an inclusive community of brilliant, diverse people who support, challenge, and inspire each other every day. If you’re looking for a place where your work truly makes an impact, you’re in the right spot!

Our values aren’t just words on a page—they guide how we work, how we treat each other, and how we grow together. They shape our culture, drive our success, and ensure that everyone feels valued, heard, and empowered to do their best work.

Here’s What We Stand For

• We Own the Outcome Together.
• We Deeply Understand our Customers.
• We Celebrate Impact Wherever It Comes From.

At Cognism, we are committed to fostering an inclusive, diverse, and supportive workplace. We welcome applications from individuals typically underrepresented in tech, so if this role excites you but you’re unsure if you meet every requirement, we encourage you to apply!