Sales Development Representative

Novata; Greater London; Hybrid; GBP 40,500 - 49,500; Full time

Benefits offered by this job

Competitive base salary

Commission based on KPIs

Equity ownership opportunities

Comprehensive health benefits packages

Flexible work environment

Job summary

Novata is hiring a Sales Development Representative based in London. In this role, you will be the first contact for firms across the UK and EMEA, qualifying leads and supporting the sales pipeline. A successful candidate will have 1-2 years of experience in a similar role, ideally in SaaS or financial services, and must be comfortable using various communication channels while engaging with investors.

The position offers a competitive base salary, performance-based commission, and various benefits including equity ownership and comprehensive health packages.

Qualifications

• 1–2+ years in an SDR, BDR, or similar outbound role.
• Experience in SaaS or financial services preferred.
• Curious about sustainability or private markets.

Responsibilities

• Source and qualify new business opportunities.
• Build and execute multi-channel outbound strategy.
• Book discovery calls and demos for EMEA AEs.
• Maintain accurate records in HubSpot.

Skills

Outbound sales strategy

Communication across multiple channels

Interest in sustainability

Tools

HubSpot

Job description

About Novata

Novata is a public benefit corporation founded by a unique consortium of leading foundations and private‑sector organizations, including the Ford Foundation, the Omidyar Network, S&P Global, and Hamilton Lane. Our mission is to empower the private markets to build a more inclusive and sustainable form of capitalism. We provide best‑in‑class technology and tools to help clients collect, analyze, benchmark, and report ESG data. With a diverse, experienced, and mission‑driven team, we are building a company that values both performance and purpose. We have acquired Atlas Metrics to expand our global reach and product innovation. 400+ clients and over 13,000 companies worldwide count on Novata to make collecting, reporting, and acting on sustainability data easy.

Job Summary

As our London‑based SDR, you’ll be the first commercial touchpoint for firms across the UK and EMEA. You will identify, engage, and qualify GPs, CFOs, and ESG leads who need what we build. You’ll work closely with our EMEA Account Executives, feeding a pipeline that converts. This role is not scripted; it requires learning the market, developing a point of view, and building real relationships with sophisticated investors. This role has a clear path to Account Executive. We invest in people who want to grow.

What You’ll Be Doing

• Source and qualify new business opportunities across private equity, private credit, and infrastructure firms.
• Build and execute a multi‑channel outbound strategy, thinking about why each touchpoint lands.
• Book discovery calls and demos for EMEA AEs.
• Work leads generated by marketing campaigns and convert them into pipeline.
• Maintain clean, accurate records in HubSpot.
• Develop fluency in our product suite, our market, and the ESG reporting landscape.
• Share what’s working – objections, messaging, market signals – back into the team.

About You

• 1–2+ years in an SDR, BDR, or similar outbound role – SaaS or financial services preferred.
• Able to build and execute a multi‑channel outbound strategy.
• Comfortable across email, LinkedIn, video, and phone, and knows when to use each channel.
• Curious about sustainability, private markets, or both – genuine interest matters.
• HubSpot experience is a plus.
• Fluency in a European language and/or Arabic is a meaningful advantage but not required.

Important Notes

• This role is based in London, with hybrid working arrangements (two days in office).
• Applicants must be located in and eligible to work in the UK. We cannot support visa applications or relocation at this time.

Benefits

• Competitive base salary.
• Earned commission based on KPI attainment and performance metrics.
• Equity ownership opportunities.
• Comprehensive health benefits packages (medical, dental, non‑contributory pension scheme).
• Robust leave policies (PTO, parental leave, VTO).
• Flexible work environment with two days working from the London Office.
• Mission‑driven, collaborative, and inclusive culture.

Pay Range

45,000 £ per year (London, United Kingdom).