Sales Development Assistant

Content Formula; Greater London; Remote; GBP 25,000 - 35,000; Full time

Job summary

Content Formula is seeking an entry-level Sales Development Assistant to support their B2B SaaS sales team. This fully remote role offers training and exposure to sales processes, ideal for those looking to build a career in tech and sales.

Benefits

20 days annual leave + bank holidays

Office closed between 25th December and 2nd January

Regular 1:1s, mentoring, and personal development sessions

Clear progression path into SDR or other commercial roles

Hands-on training in sales tools

Team socials and virtual events

Company pension scheme

Qualifications

• Strong written communication skills required.
• Detail-oriented and organized.
• Experience in admin or customer service is a bonus.

Responsibilities

• Qualify inbound leads and route them to the sales team.
• Research and identify potential prospects.
• Support the sales team with administrative tasks.

Skills

Communication

Organizational Skills

Motivation to Learn

Tools

Microsoft 365

HubSpot

Job description

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Managing Director at Content Formula - Intranets, policy management and people tech.

About the Role

This is a fantastic entry-level opportunity to break into the tech sector and learn the ins and outs of B2B SaaS sales. You’ll work closely with our sales and marketing team to identify and engage leads, book meetings, and keep our sales processes running smoothly.

You’ll not be expected to sell or close deals, but you’ll play a critical role in the early part of the sales cycle - and you’ll gain exposure to tools, training and experiences that can help you progress into an SDR or Account Executive role over time.

What You’ll Do

• Qualify inbound leads and route them to the appropriate sales team member
• Research and identify potential prospects using tools like LinkedIn, our CRM, and lead lists
• Send personalised outreach messages (email/LinkedIn/phone) to start conversations
• Book discovery and demo calls for the sales team and ensure follow-ups are logged
• Keep our CRM (HubSpot) accurate and up-to-date
• Support the sales team with admin tasks like call scheduling, follow-up tracking, meeting notes and reporting
• Work cross-functionally with marketing to improve lead quality and outreach effectiveness

What We’re Looking For

• Strong written communication skills - professional and friendly tone
• Detail-oriented and organised - you love a tidy CRM and a to-do list
• Confident using email, LinkedIn, and online tools
• Motivated to learn about SaaS, B2B sales and CRM workflows
• Comfortable working independently in a remote environment
• Experience with Microsoft 365, especially SharePoint, is advantageous but not required
• Previous experience in admin, customer service, or a support role is a bonus but not essential

What We Offer

• Fully remote working (UK-based applicants only)
• 20 days annual leave + bank holidays
• Office closed between 25th December and 2nd January
• Regular 1:1s, mentoring, and personal development sessions
• Clear progression path into SDR or other commercial roles
• Hands-on training in sales tools
• A supportive, inclusive team in a growing SaaS company
• Team socials and virtual events
• Company pension scheme

About Us

Content Formula is a friendly, successful, and award-winning digital workplace consultancy based in the UK. With 19 years of experience and as a long-standing Microsoft Partner, we specialise in helping organisations unlock the full potential of Microsoft 365, SharePoint, Teams, and the Power Platform.

We offer both consultancy services and develop two proprietary platforms:

• Xoralia – a powerful policy and procedure management tool built on SharePoint, helping organisations stay compliant and manage critical documents effortlessly.
• Lightspeed365 – our turnkey intranet solution for Microsoft 365 that enables companies to launch a feature-rich, user-friendly intranet in record time.

We help organisations transform their digital workplaces to enhance communication, collaboration, and productivity. We work with forward-thinking clients across a range of sectors and are now looking for an organised, curious and driven Sales Development Assistant to help support our sales efforts and keep us growing.

How to Apply

Send us your CV and a short note (or a brief video, if you prefer!) explaining why you're interested in this role and why you think you'd be a great fit.

No previous sales experience is required - just a willingness to learn, a proactive attitude, and a passion for building a career in tech and sales.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  IT Services and IT Consulting

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