Sales Director - Retail

Andrews Recruitment Group; Epping Green; On-site; GBP 90,000 - 130,000; Full time

Job summary

Andrews Recruitment Group is seeking a Sales Director – Retail to drive growth across a retail-focused business. This senior role requires strategic thinking, strong leadership, and a track record of closing major accounts.

You will lead commercial strategy, manage key relationships, and work with operations and production teams to shape the next phase of growth. Excellent negotiation and stakeholder management are essential.

Qualifications

• Significant senior sales or commercial leadership experience.
• Proven track record in winning and growing major accounts.
• Experience selling into retail or closely related markets.

Responsibilities

• Lead commercial strategy across key retail markets.
• Develop and grow major customer relationships.
• Identify and convert new business opportunities.
• Build a strong and sustainable sales pipeline.
• Lead commercial negotiations with senior decision-makers.
• Develop account-growth strategies across existing customers.
• Collaborate with operations, production and commercial teams.
• Analyse market trends and competitive opportunities.
• Provide accurate forecasting and commercial reporting.
• Lead, coach and develop the sales function.
• Support pricing, margin and commercial decisions.

Skills

Senior leadership

Strategic negotiation

Retail/FMCG experience

Stakeholder management

Forecasting & reporting

Job description

Sales Director – Retail

Location: Harlow, Essex

Salary: Competitive + Bonus/Benefits

Are you an experienced Sales Director or senior commercial leader with a strong background in retail, FMCG, consumer products, point-of-sale, display, manufacturing or a similar customer-led environment?

We are recruiting for a commercially driven Sales Director to lead growth across a retail-focused business, developing major customer relationships, building new opportunities and helping shape the next phase of commercial growth.

This is a senior role for someone who combines strategic thinking with a genuine appetite for winning business.

The Role

• Lead commercial strategy across key retail markets
• Develop and grow major customer relationships
• Identify and convert new business opportunities
• Build a strong and sustainable sales pipeline
• Lead commercial negotiations with senior decision-makers
• Develop account-growth strategies across existing customers
• Work closely with operational, production and commercial teams
• Analyse market trends, competitors and emerging opportunities
• Provide accurate forecasting and commercial reporting
• Lead, coach and develop the sales function
• Support pricing, margin and commercial decision-making

What We’re Looking For

• Significant senior sales or commercial leadership experience
• Strong track record of winning and growing major accounts
• Experience selling into retail or closely related markets
• Excellent negotiation and stakeholder-management skills
• Commercially astute with strong understanding of margin and profitability
• Proven leadership capability
• Strategic thinker who is equally comfortable being hands-on
• Strong communication and presentation skills

This is an excellent opportunity for an ambitious commercial leader looking for real ownership and influence within a growing business.