Sales & Breeding Advisor

Genus PLC; Shrewsbury; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Performance bonus

25 days holidays

Pension

Health cash back scheme

Employee Assistance Program

Employee share plan

Flexible Working Policy

Enhanced maternity leave

Genus University access

Mango languages

Job summary

Genus PLC is seeking a Sales and Breeding Advisor to support customers across Shropshire, delivering tailored genetic solutions and expert breeding guidance. You will partner with progressive farmers to improve herd performance and profitability, while promoting Genus technologies and services.

The role requires strong consultative selling skills, excellent communication, and the ability to work independently with UK travel across the territory. A full UK driving license is essential.

Qualifications

• Experience in dairy farming, breeding, or animal genetics is preferred.
• Sales experience in agriculture or biotech is advantageous.
• Excellent communication and interpersonal skills.
• Self-motivated, well-organised and capable of working independently.
• Based in the UK and willing to travel within the UK, driving licence required.

Responsibilities

• Serve as the primary advisor for customers, ensuring optimal product and service recommendations to drive genetic gains and farm profitability.
• Identify and pursue new opportunities through strategic prospecting and lead generation.
• Deliver exceptional account management to maintain strong, long-term relationships with customers.
• Manage your own schedule and customer visits, ensuring consistent field presence across your territory.
• Stay informed on industry trends, biotech innovations, and breeding technologies to support customer success.

Skills

Dairy farming

Animal genetics

Consultative sales

Interpersonal skills

UK travel

Driving licence

Job description

Role Overview

Are you someone who is passionate about agriculture, understands the value of genetic progress, and thrives in a customer‑facing?

We are looking for an experienced sales person to join our team as a Sales and Breeding Advisor You will be the key point of contact for our customers across Shropshire.

You will work directly with progressive farmers, offering tailored genetic solutions and expert breeding advice to help them achieve measurable improvements in herd performance and profitability.

Be part of a team driving innovation and transformation in the agricultural sector through cutting‑edge genetics and customer‑centric service.

You Will

• Serve as the primary advisor for customers, ensuring optimal product and service recommendations to drive genetic gains and farm profitability.
• Identify and pursue new opportunities through strategic prospecting and lead generation.
• Deliver exceptional account management to maintain strong, long‑term relationships with customers.
• Manage your own schedule and customer visits, ensuring consistent field presence across your territory.
• Stay informed on industry trends, biotech innovations, and breeding technologies to support customer success.

Requirements

• Background or strong interest in dairy farming, breeding, or animal genetics.
• Proven sales experience in agriculture, biotech, or a related field preferred - but we welcome applicants from other sectors who bring strong consultative selling skills and a passion for the industry.
• Excellent interpersonal and communication skills.
• Self‑motivated, organised, and capable of working independently.
• Based in and happy to travel within the UK
• Full UK driving license required.

Business Overview

ABS is the world‑leading provider of bovine genetics, reproductive services, technologies and udder care products. Marketed in more than 70 countries, ABS has been at the forefront of animal genetics and technology since its founding in 1941. We are uniquely positioned as a global player with a dedicated R&D function and an international distribution network.

We breed and distribute the genes of the world’s best bulls, scientifically selecting livestock to increase the profitability of our customers who are some of the world’s biggest farmers and food producers.

IntelliGen Technologies is the technology within ABS that develops sexed bovine genetics that helps customers maximize their profitability and reach their end goals in a fast and efficient manner.

We were born to challenge standards. Since the beginning, innovation has been part of our DNA. From co‑development of the first semen tank, to the recent ground‑breaking launch of our innovative Sexcel® sexed genetics product, we have made our mark in the bovine genetics industry.

Genus is an agricultural biotechnology pioneer. We are a global FTSE 250 company, headquartered in the UK, and listed on the London Stock Exchange. Genus PLC has a presence in over 70 countries and a global workforce of over 3,000 employees and growing. We are a worldwide leader in porcine and bovine animal genetics, partnering with farmers to transform how we nourish the world – a mission that is important to a sustainable future.

Our vision is clear: Pioneering animal genetic improvement to sustainably nourish the world.

Our Values

• Collaborate as One Team
• Create Value for Customers
• Innovate with Purpose
• Never stop improving

DEI

Genus is a place where you can be yourself and be part of a growing global team. We have a culture of respect, openness and fairness for all. Whatever your background, your role or your area of work, you will have the chance to thrive in an environment that inspires, challenges and supports you to succeed.

Tackling climate change

• Monitor and identify goals for the reduction of our GHG emissions from our own operations.
• Drive porcine and bovine genetic improvements which support productivity gains and improve feed efficiency, enabling a reduction in the production of greenhouse gas (GHG) emissions per unit of milk or meat produced
• Identify facility and other opportunities for reductions in GHG emissions, consistent with our goals
• Partner and advocate for policies that advance positive climate goals and identified United Nations Sustainable Development Goals (SDGs).

Benefits Overview

• Performance related bonus
• 25 days holidays + Bank Holidays
• Pension
• Health Cash back scheme
• Employee Assistance Program
• Employee share plan
• Flexible Working Policy (Where appropriate/practicable)
• Enhanced maternity leave 12 weeks at full pay followed by 4 weeks at 50% followed by SMP
• Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)

Equal Employment Opportunities

Genus is an equal opportunity employer. In accordance with anti‑discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.

Recruitment Fraud Warning

Genus plc will never ask you to provide fees or payment for computer, software, or other equipment or supplies during the recruitment and/or onboarding process. If you have any questions about your individual application, please contact the Genus Talent Acquisition team at [e-mail].