Sales and Breeding Advisor

Genus PLC; West of England; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Performance related bonus

25 days holidays + Bank Holidays

Pension

Health Cash back scheme

Employee Assistance Program

Employee share plan

Flexible Working Policy

Enhanced maternity leave

Job summary

Genus PLC is looking for a passionate Sales and Breeding Advisor to act as a primary advisor for customers across Somerset and Devon. The ideal candidate should have a strong interest in agriculture, especially in dairy farming and breeding.

The role involves managing customer relationships, identifying new opportunities, and providing tailored product recommendations to drive genetic gains. Benefits include a performance-related bonus, 25 days of holiday, and a flexible working policy.

Qualifications

• Background or strong interest in dairy farming, breeding, or animal genetics.
• Proven sales experience in agriculture or biotech, preferred.
• Excellent interpersonal and communication skills.
• Self-motivated, organized, and capable of working independently.
• Full UK driving license required.

Responsibilities

• Serve as the primary advisor for customers on product recommendations.
• Identify and pursue new opportunities through prospecting.
• Deliver exceptional account management and maintain customer relationships.
• Manage customer visits and maintain field presence.
• Stay informed on industry trends and biotech innovations.

Skills

Sales experience in agriculture

Consultative selling skills

Interpersonal skills

Communication skills

Motivation and organization

Job description

Sales and Breeding Advisor

We are looking for someone who is passionate about agriculture, understands the value of genetic progress, and thrives in a customer‑facing, field‑based sales environment. You will be the key point of contact for our customers across Somerset and Devon.

You Will

• Serve as the primary advisor for customers, ensuring optimal product and service recommendations to drive genetic gains and farm profitability.
• Identify and pursue new opportunities through strategic prospecting and lead generation.
• Deliver exceptional account management to maintain strong, long‑term relationships with customers.
• Manage your own schedule and customer visits, ensuring consistent field presence across your territory.
• Stay informed on industry trends, biotech innovations, and breeding technologies to support customer success.

Requirements

• Background or strong interest in dairy farming, breeding, or animal genetics.
• Proven sales experience in agriculture, biotech, or a related field preferred – but we welcome applicants from other sectors who bring strong consultative selling skills and a passion for the industry.
• Excellent interpersonal and communication skills.
• Self‑motivated, organised, and capable of working independently.
• Based in and happy to travel within the UK.
• Full UK driving license required.

Benefits

• Performance related bonus
• 25 days holidays + Bank Holidays
• Pension
• Health Cash back scheme
• Employee Assistance Program
• Employee share plan
• Flexible Working Policy (Where appropriate/practicable)
• Enhanced maternity leave 12 weeks at full pay followed by 4 weeks at 50% followed by SMP
• Comprehensive L&D program including career development programs, access to Genus University and Mango (languages)

Equal Employment Opportunities

Genus is an equal opportunity employer. In accordance with anti‑discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Genus prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. Genus conforms to the spirit as well as to the letter of all applicable laws and regulations.