Sales & Brand Activation Executive

Healey's Cornish Cyder Farm; United Kingdom; On-site; GBP 28,000 - 32,000; Full time

Benefits offered by this job

Subsidised Private Healthcare with Bupa

50% discount on products

50% discount on food and drink

Free entry for friends and family

Free festival tickets

Cycle to Work Scheme

Monthly breakfast club

Job summary

Healey's Cornish Cyder Farm is looking for a Sales & Brand Activation Executive to join its team in the United Kingdom. You will drive brand awareness and customer engagement, representing the Rattler brand across various channels through impactful activations.

The position offers a competitive salary of £28,000 plus bonus and company car, with 40 hours a week and flexibility for weekends as needed.

Join a family-run business known for its exceptional products and strong values!

Qualifications

• Experience in sales, hospitality, or events is essential.
• Previous event support in a drinks-led role is highly desirable.
• Experience with bar operations is preferred.

Responsibilities

• Drive brand awareness and sales growth across on and off-trade channels.
• Build strong customer relationships through regular visits.
• Lead planning and execution of brand activations at events.
• Transport and set up promotional assets to the highest standards.

Skills

Strong interpersonal and communication skills

Outgoing and engaging personality

Highly organised with attention to detail

Problem-solving in fast-paced environments

Full UK driving licence

Job description

Healeys Cornish Cyder Farm is a family-run, admission-based visitor attraction and home to the thriving production house of the famous Rattler Cyder! Since the company was founded in 1980, Healeys has grown incredibly, with listings across big supermarket chains such as Sainsbury’s, Tesco, Asda and Morrisons, in addition to our regional and national wholesale partners. With a multi-faceted production facility specialising in a range of products from ciders, wines, preserves and spirits, our business is thriving and has a very exciting future ahead.

An exciting opportunity is available to join our busy Sales team, to become a permanent part of an iconic Cornish Business, and to make your mark in this exciting role as Sales & Brand Activation Executive where you will drive brand awareness, customer engagement, and sales growth across both the on- and off-trade channels through impactful brand activations and strong customer relationships. As a key brand ambassador, you will represent the brand in-market, delivering exceptional support to customers while identifying opportunities to expand distribution, enhance visibility, and drive commercial performance. You will also play a pivotal role in executing best-in-class activations across events, festivals, and customer accounts, ensuring the brand is consistently represented to the highest standard.

Salary: £28,000 plus bonus & Company Car

Hours: 40 hours per week. Flexibility required and will be required to work weekends while supporting events

Key Responsibilities

• Drive brand awareness, customer engagement, and sales growth across on and off-trade channels.
• Build and maintain strong relationships with customers through regular visits and exceptional support.
• Identify opportunities to increase distribution, visibility, and rate of sale within existing and prospective accounts.
• Lead the planning, transport, set up, and execution of all brand activations across events and festivals, primarily across the Southwest.
• Take ownership of bar builds and event setups, ensuring all assets are presented to the highest possible standard.
• Safely transport bars, equipment, and promotional assets, including driving a van and towing a trailer where required.
• Ensure all events and activations are delivered flawlessly with exceptional attention to detail.
• Act as a passionate and knowledgeable brand ambassador at all customer and consumer touchpoints.
• Engage consumers in a fun, approachable, and professional manner to drive awareness, trial, and advocacy. Ensure all events are executed flawlessly, with strong attention to detail and a "perfectionist" mindset.
• Regular weekend work and travel to support the full events calendar.
• Support and help to grow & build strong relationships in both on & off trade accounts locally in Cornwall when not attending events.
• Work closely with internal teams to ensure consistent and effective brand messaging.
• Be hands-on, adaptable, and willing to support across all areas of the business as needed.
• Be open to completing tasks which may fall outside of your role or remit with a positive, sleeves rolled up mentality.
• Any other activity/tasks as and when requested by the Directors.

Work Experience

• Experience in sales, hospitality, or events.
• Previous experience running or supporting events in a drinks-led role (highly desirable).
• Experience with bar operations and draught systems preferred.

Skills

• Strong interpersonal and communication skills.
• Confident, outgoing, and engaging personality.
• Highly organised with excellent attention to detail.
• Practical and hands‑on approach.
• Ability to problem solve in fast‑paced environments.
• Comfortable working independently and as part of a team.
• Full UK driving licence (essential).

Personal Qualities

• Energetic, enthusiastic, and fun.
• A true brand advocate who buys into the company’s ethos.
• Customer-focused and naturally engaging.
• Reliable and flexible, with a willingness to travel and work weekends.
• Takes pride in their work and strives for perfection in execution.
• Proactive, can‑do attitude with a "sleeves rolled up" mentality.

Joining the #RattlerCru is not just about what you can bring to the business. We have a range of great benefits that we hope you will make full use of:

Benefits

• Subsidised Private Healthcare with Bupa (for permanent staff).
• 50% discount on products.
• 50% discount on all food and drink in the restaurant.
• Free entry for friends and family, with discounted food and drink.
• Free festival tickets.
• Cycle to Work Scheme (after probation pass).
• Chill out after your shift with a £1 pint!
• Monthly breakfast club.

We look forward to hearing from you!

Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application

Healeys is special, we are a family-run business with strong family values and a passion for making the best products and delivering an exceptional brand experience, we take pride in our customers who visit the farm and who taste our products. We nurture our in-house talent and seek to develop our employees to maximise their potential and have a fulfilling and varied working life at Healeys.