Brand & Digital Marketing Executive

Healey's Cornish Cyder Farm; United Kingdom; On-site; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Subsidized private healthcare with Bupa

50% discount on products

Free festival tickets

Job summary

Healey's Cornish Cyder Farm is seeking a passionate Digital Marketer to manage social media, ecommerce, and events. You'll create compelling content and support brand activations, ensuring an engaging online presence and successful marketing campaigns.

The ideal candidate has a minimum of 3 years of marketing experience, particularly in FMCG or digitally-focused brands. Strong communication skills and a knack for creativity are essential. Enjoy perks like subsidized healthcare and product discounts while being part of a family-run business that values its employees.

Qualifications

• Minimum 3 years’ relevant marketing experience, ideally within FMCG or digitally-led consumer brand.
• Experience managing social media channels across both organic and paid activity.
• Hands-on experience with CMS and ecommerce platforms is essential.

Responsibilities

• Plan, create and schedule social content across various platforms.
• Manage community interactions on all social media channels.
• Coordinate event logistics and support marketing activities.

Skills

Social media management

Creative thinking

Communication skills

Ecommerce platform management

Campaign coordination

Education

Degree in Marketing, Business, or Communications

Tools

Klaviyo

Shopify

WordPress

Job description

Duties & Responsibilities

Social Media & Content

• Plan, create and schedule compelling social content across Instagram, TikTok, Facebook, LinkedIn and YouTube
• Community manage all channels — responding to comments, DMs and brand mentions in a timely and on-brand manner
• Identify and act on reactive, trend-led content opportunities to keep the brand culturally relevant
• Maintain a consistent and distinctive tone of voice across all brands and platforms
• Report on social media performance, draw out insight, and make data-led recommendations
• Support the execution of digital campaign launches across social channels

Brand Activation & Events

• Support the planning and delivery of sampling campaigns, brand activations, festivals and trade events
• Coordinate event logistics, POS materials and brand assets to ensure seamless on-site execution
• Represent the brand externally with confidence, enthusiasm and professionalism
• Support brand ambassador activity and ensure consistent brand experience across all touchpoints
• Assist with on and off-trade marketing to drive product visibility and footfall
• Some weekend and evening work will be required to support events and activations

Ecommerce & CRM

• Manage day-to-day website updates, product listings, landing pages and seasonal campaign content
• Support ecommerce performance through well-executed online sales campaigns and product launches
• Build, schedule and optimise email marketing campaigns via CRM platforms (e.g. Klaviyo)
• Monitor ecommerce and CRM performance, report on key metrics and identify opportunities to improve
• Work with the team to develop customer engagement and retention activity
• Ensure the website and ecommerce experience is always on-brand and commercially optimized

Marketing Operations & Coordination

• Coordinate campaign delivery across channels — managing timelines, assets and stakeholder communication
• Brief designers and agencies clearly and efficiently, managing feedback and approval processes
• Support NPD and product launch activity, ensuring digital and social elements are delivered on time
• Assist with the production of print and POS communications (e.g. menus, leaflets, event materials)
• Produce regular marketing performance reports and contribute to campaign debriefs
• Work cross-functionally with sales, ecommerce and hospitality teams to ensure aligned activity
• Maintain organised and up-to-date asset libraries and campaign trackers

About You

• You are a confident digital marketer with a genuine passion for the Healeys drinks portfolio, culture and content
• You instinctively understand how to speak to different audiences across different platforms — and you know what great brand content looks and feels like
• You are highly organised and can manage multiple workstreams simultaneously.
• You bring creative thinking to everything you do, but you are equally comfortable in the commercial and analytical side of marketing
• You are a self-starter who doesn\'t wait to be told what to do — you spot opportunities and act on them
• You thrive in fast-paced, entrepreneurial environments where every day looks different
• You are a confident communicator who can represent the brand brilliantly — in a meeting room or at a festival

Work Experience

• Minimum 3 years’ relevant marketing experience, ideally within FMCG, drinks, hospitality, lifestyle or a digitally-led consumer brand
• Proven experience managing social media channels across both organic and paid activity
• Hands-on experience with CMS and ecommerce platforms (e.g. Shopify, WooCommerce, WordPress)
• Experience building and sending email campaigns via a CRM platform (e.g. Klaviyo, Mailchimp)
• Experience supporting brand events, activations or sampling campaigns is advantageous

Qualification

• A degree in Marketing, Business, Communications or a related discipline is preferred but not essential. We value demonstrable experience and a strong portfolio of work above formal qualifications.

Personal Qualities

• Proactive individual who thrives under responsibility
• Energetic, adaptable and collaborative
• Commercially aware with a creative mindset
• Confident communicator — equally comfortable in a strategy session or on-site at an event
• Highly organised with strong multitasking ability
• Passionate about brands, culture and consumer behaviour

Joining the #RattlerCru is not just about us - We offer you the opportunity to develop and grow with the business with well-experienced mentors at hand to support you along the way, as well as offering:

• Subsidised private healthcare with Bupa
• 50% discount on products
• 50% discount on food & drink in the restaurant when on shift
• Free entry and 20% off food and drink for friends & family
• Free festival tickets
• Chill out after your shift with a £1 pint!
• Free on-site parking
• Monthly breakfast club with the team

We look forward to hearing from you!

Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application

Healeys is special, we are a family-run business with strong family values and a passion for making the best products and delivering an exceptional brand experience, we take pride in our customers who visit the farm and who taste our products. We nurture our in-house talent and seek to develop our employees to maximise their potential and have a fulfilling and varied working life at Healeys.