Sales Assistant

FRED PERRY; Cannock; On-site; GBP 12,398,000 - 16,531,000; Full time

Job summary

Fred Perry is seeking a Sales Assistant for our Cannock store to deliver warm, brand-aligned customer service and support daily store operations. You will welcome customers, share product knowledge, and help keep the shop floor inviting and well organized.

Ideal candidates communicate well, stay motivated in a busy retail environment, and are eager to learn about our products and trends. Weekday, weekend, and evening availability is expected.

Qualifications

• Excellent communication and interpersonal skills.
• Organised and able to manage tasks in a fast-paced retail setting.
• Positive, enthusiastic attitude toward the Fred Perry brand.

Responsibilities

• Welcome all customers promptly and courteously upon entering the store.
• Create loyal customers by representing the Fred Perry brand values and prioritising excellent service.
• Support managers, designers, and buyers by providing relevant customer feedback.
• Help ensure the shop floor and stockroom are well organised, stocked, and visually appealing.
• Adhere to health and safety procedures and contribute to loss prevention.

Skills

Communication

Organizational skills

Positive attitude

Willingness to learn

Availability Weekdays Weekends Evenigs

Job description

About Us

Triple Wimbledon champion Fred Perry founded the brand in 1952, and since then, the company has grown into a global community of over 370 employees. Each team member is inspired by the Laurel Wreath and its legacy of style and innovation. We are proud to collaborate across disciplines, continuously developing and supporting world-class products and service in the retail environment.

This Sales Assistant role places you at the heart of our customer experience and retail excellence. You will help create an inviting and innovative retail store environment, acting as a key ambassador of the Fred Perry brand. Whether supporting store operations or assisting customers, you will develop valuable skills and contribute to a growing, inclusive team.

Key Responsibilities

• Welcome all customers promptly and courteously upon entering the store.
• Create loyal customers by representing and living the Fred Perry brand values, prioritising excellent service over transactional sales.
• Support managers, designers, and buyers by providing relevant customer feedback.
• Help ensure the shop floor and stockroom are well organised, fully stocked, and visually appealing.
• Adhere to health and safety procedures and contribute to loss prevention by following security protocols.
• Utilise your product knowledge to discover and address the needs of each customer.
• Understand the returns policy and use it as a tool to strengthen customer relationships.
• Foster a cheerful, cooperative, and positive team atmosphere.
• Deliver friendly and professional communication, both in person and on the telephone.
• Engage in ongoing learning about the company, products, and retail trends.

Essential Skills and Experience

• Excellent communication and interpersonal skills.
• Ability to stay organised and manage tasks in a fast-paced retail setting.
• Positive, enthusiastic attitude toward the Fred Perry brand and its community.
• Willingness to learn, adapt, and work within a collaborative team.
• Availability to work weekdays , weekends and evenings.

Commitment to Diversity and Equal Opportunity

We welcome applications from people of all backgrounds and are dedicated to ensuring an inclusive and respectful workplace. All CVs submitted will have personal information anonymised to ensure unbiased consideration.

If you share our passion for retail and customer service, and want to grow within a supportive and ambitious team, we would love to hear from you.