Sales Assistant Shops · Cannock

FRED PERRY LTD; United Kingdom; Remote; GBP 18,000 - 21,000; Full time

Job summary

Fred Perry Ltd. is seeking a Sales Assistant to be at the heart of our customer experience and retail excellence in the Cannock area. You will help create an inviting store environment and act as a key ambassador of the Fred Perry brand.

You will support store operations, engage with customers, and develop valuable skills within a growing, inclusive team while staying proactive about brand values and fashion trends.

Qualifications

• Excellent communication and interpersonal skills.
• Ability to stay organised in a fast-paced retail environment.
• Positive, enthusiastic attitude toward the Fred Perry brand.
• Willingness to learn, adapt and work in a collaborative team.
• Availability to work weekdays, weekends and evenings.

Responsibilities

• Welcome all customers promptly and courteously.
• Represent the Fred Perry brand values to create loyal customers.
• Provide relevant customer feedback to managers, designers and buyers.
• Keep shop floor and stockroom well organised, stocked and visually appealing.
• Adhere to health and safety procedures and security protocols.
• Utilise product knowledge to meet customer needs.
• Understand and explain the returns policy to customers.
• Foster a cheerful, cooperative team atmosphere.
• Deliver friendly and professional communication in person and on the phone.
• Engage in ongoing learning about the company, products and retail trends.

Skills

Excellent communication

Organised

Positive attitude

Willingness to learn

Flexible hours (weekday/weekend/evenin

Job description

About Us

Triple Wimbledon champion Fred Perry founded the brand in 1952, and since then, the company has grown into a global community of over 370 employees. Each team member is inspired by the Laurel Wreath and its legacy of style and innovation. We are proud to collaborate across disciplines, continuously developing and supporting world-class products and service in the retail environment.

This Sales Assistant role places you at the heart of our customer experience and retail excellence. You will help create an inviting and innovative retail store environment, acting as a key ambassador of the Fred Perry brand. Whether supporting store operations or assisting customers, you will develop valuable skills and contribute to a growing, inclusive team.

Key Responsibilities

• Welcome all customers promptly and courteously upon entering the store.
• Create loyal customers by representing and living the Fred Perry brand values, prioritising excellent service over transactional sales.
• Support managers, designers, and buyers by providing relevant customer feedback.
• Help ensure the shop floor and stockroom are well organised, fully stocked, and visually appealing.
• Adhere to health and safety procedures and contribute to loss prevention by following security protocols.
• Utilise your product knowledge to discover and address the needs of each customer.
• Understand the returns policy and use it as a tool to strengthen customer relationships.
• Foster a cheerful, cooperative, and positive team atmosphere.
• Deliver friendly and professional communication, both in person and on the telephone.
• Engage in ongoing learning about the company, products, and retail trends.

Essential Skills and Experience

• Excellent communication and interpersonal skills.
• Ability to stay organised and manage tasks in a fast-paced retail setting.
• Positive, enthusiastic attitude toward the Fred Perry brand and its community.
• Willingness to learn, adapt, and work within a collaborative team.
• Availability to work weekdays , weekends and evenings.

Commitment to Diversity and Equal Opportunity

We welcome applications from people of all backgrounds and are dedicated to ensuring an inclusive and respectful workplace. All CVs submitted will have personal information anonymised to ensure unbiased consideration.