ROI-Driven Digital Marketing Manager

Sytner; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

Sytner Group is seeking an experienced Digital Marketing Manager to lead the group’s digital activity across brands and dealerships, ensuring campaigns drive enquiries, leads and sales.

You will oversee performance, manage paid media investments, and collaborate with agencies to optimise ROI. A strong commercial mindset and data-driven approach are essential for delivering measurable results across all channels.

Qualifications

• Significant experience in Paid Search and Paid Social marketing.
• Strong working knowledge of Google Analytics, Meta, Google Ads and digital attribution.
• A commercial mindset with the ability to balance brand objectives and business performance.
• Experience managing agency relationships and holding partners accountable for delivery and results.
• Excellent analytical and reporting skills, with the ability to turn data into actionable insights.
• A proactive approach to staying ahead of industry developments, platform updates and emerging digital trends.
• Strong stakeholder management and communication skills.
• The ability to work effectively across multiple brands and priorities within a fast-paced environment.

Responsibilities

• Oversee digital marketing strategy across the Sytner Group.
• Manage and optimise investment across Paid Search, Paid Social and other digital channels.
• Monitor, analyse and report on digital performance, ensuring spend is aligned to business objectives and delivers strong ROI.
• Work closely with our agency partners to develop, implement and continually refine digital strategies.
• Provide guidance and governance on digital budgets, ensuring effective allocation of spend across brands and campaigns.
• Leverage platforms such as Google Analytics, Meta Business Manager and other digital reporting tools to drive data-led decisions.
• Identify emerging trends, technologies and platform developments, translating them into opportunities for the business.
• Collaborate with internal stakeholders to ensure digital activity supports wider marketing and commercial goals.
• Develop performance reporting and insights that inform strategic decision making across the Group.

Skills

Paid Search

Paid Social

Google Analytics

Google Ads

Digital Attribution

Analytical Skills

Stakeholder Management

Budget Management

Tools

Meta Business Manager

Google Ads

Job description

Sytner Group is seeking an experienced Digital Marketing Manager to lead the group’s digital activity across brands and dealerships, ensuring campaigns drive enquiries, leads and sales.

You will oversee performance, manage paid media investments, and collaborate with agencies to optimise ROI. A strong commercial mindset and data-driven approach are essential for delivering measurable results across all channels.