Performance-Driven Digital Marketing Lead

Sytner Group; Leicester; On-site; GBP 52,000 - 76,000; Full time

Benefits offered by this job

Enhanced Holiday Entitlement – 33 days

Industry-leading Maternity, Paternity,

Career Development

Recognition of Long Service every 5 y

Discounted Car Schemes

High Street Discounts

Discounted Gym memberships

Cycle to work scheme

One day a year paid voluntary / comm.

Job summary

Sytner Group is seeking an experienced Digital Marketing Manager to lead and optimise our digital activity across the group and its 140 UK dealerships. You will drive performance, oversee paid search and social investments, and align channels with commercial goals.

You will partner with agencies and internal stakeholders, translate data into actionable insights, and ensure campaigns deliver measurable ROI while exploring opportunities to drive enquiries, leads and sales.

Qualifications

• Significant experience in Paid Search and Paid Social.
• Strong knowledge of Google Analytics, Meta, Google Ads and digital attribution.
• Commercial mindset balancing brand objectives and business performance.

Responsibilities

• Oversee digital marketing strategy across the Sytner Group.
• Manage and optimise investment across Paid Search, Paid Social and other digital channels.
• Monitor, analyse and report on digital performance with ROI.
• Collaborate with agency partners to develop and refine digital strategies.
• Provide governance on digital budgets across brands and campaigns.
• Leverage Google Analytics, Meta Business Manager and other reporting tools.
• Identify emerging trends and translate them into opportunities.
• Collaborate with internal stakeholders to support marketing and commercial goals.
• Develop performance reporting and insights for strategic decision making.

Skills

Paid Search

Paid Social

Google Analytics

Google Ads

Digital Attribution

Analytical Skills

Stakeholder Management

Budget Management

Meta Business Manager

Tools

Meta Business Manager

Job description

Sytner Group is seeking an experienced Digital Marketing Manager to lead and optimise our digital activity across the group and its 140 UK dealerships. You will drive performance, oversee paid search and social investments, and align channels with commercial goals.

You will partner with agencies and internal stakeholders, translate data into actionable insights, and ensure campaigns deliver measurable ROI while exploring opportunities to drive enquiries, leads and sales.