Performance Marketing Lead: ROI-Driven Digital Growth

ST Selection; Liverpool; On-site; GBP 26,000 - 43,000; Full time

Job summary

ST Selection seeks a Senior Marketing Specialist for a leading European manufacturing client in the Ellesmere Port area. The role interfaces with the International Marketing team and a Senior Marketing Executive, focusing on performance-led digital marketing, brand awareness, and customer acquisition.

You will drive lead generation, monitor ROI, and own the digital channel planning, reporting and analytics, collaborating across Sales, IT and Finance to align local and international strategies.

Qualifications

• 5+ years in digital or performance marketing.
• Proven ROI-driven PPC and paid social campaigns.
• Experience managing agencies and external partners.
• Strong analytics using GA4/Looker Studio.
• HubSpot CRM experience advantageous.

Responsibilities

• Own the digital channel planning and execution.
• Act as the internal digital subject-matter expert.
• Drive lead generation and optimise ROI.
• Own digital reporting and dashboards; monitor performance.

Skills

Digital marketing

Performance marketing

ROI measurement

Campaign management

Cross-functional collaboration

Data analysis

Tools

GA4

Looker Studio

HubSpot

Job description

ST Selection seeks a Senior Marketing Specialist for a leading European manufacturing client in the Ellesmere Port area. The role interfaces with the International Marketing team and a Senior Marketing Executive, focusing on performance-led digital marketing, brand awareness, and customer acquisition.

You will drive lead generation, monitor ROI, and own the digital channel planning, reporting and analytics, collaborating across Sales, IT and Finance to align local and international strategies.