Digital Marketing Manager

Sytner Group; Leicester; Vor Ort; GBP 52.000 - 76.000; Vollzeit

Benefits dieser Stelle

Enhanced Holiday Entitlement – 33 days

Industry-leading Maternity, Paternity,

Career Development

Recognition of Long Service every 5 y

Discounted Car Schemes

High Street Discounts

Discounted Gym memberships

Cycle to work scheme

One day a year paid voluntary / comm.

Zusammenfassung

Sytner Group is seeking an experienced Digital Marketing Manager to lead and optimise our digital activity across the group and its 140 UK dealerships. You will drive performance, oversee paid search and social investments, and align channels with commercial goals.

You will partner with agencies and internal stakeholders, translate data into actionable insights, and ensure campaigns deliver measurable ROI while exploring opportunities to drive enquiries, leads and sales.

Qualifikationen

• Significant experience in Paid Search and Paid Social.
• Strong knowledge of Google Analytics, Meta, Google Ads and digital attribution.
• Commercial mindset balancing brand objectives and business performance.

Aufgaben

• Oversee digital marketing strategy across the Sytner Group.
• Manage and optimise investment across Paid Search, Paid Social and other digital channels.
• Monitor, analyse and report on digital performance with ROI.
• Collaborate with agency partners to develop and refine digital strategies.
• Provide governance on digital budgets across brands and campaigns.
• Leverage Google Analytics, Meta Business Manager and other reporting tools.
• Identify emerging trends and translate them into opportunities.
• Collaborate with internal stakeholders to support marketing and commercial goals.
• Develop performance reporting and insights for strategic decision making.

Kenntnisse

Paid Search

Paid Social

Google Analytics

Google Ads

Digital Attribution

Analytical Skills

Stakeholder Management

Budget Management

Meta Business Manager

Tools

Meta Business Manager

Jobbeschreibung

We are looking for an experienced and commercially minded Digital Marketing Manager to lead and optimise our digital marketing activity across the Sytner Group.

This is a key role within the Group Marketing team, responsible for overseeing digital performance, guiding investment across all brands and dealerships, and ensuring our digital channels deliver measurable business results.

The successful candidate will combine a deep understanding of digital marketing with strong commercial awareness, helping to maximise returns from our media spend while identifying new opportunities to drive enquiries, leads and sales.

Key Responsibilities

• Oversee digital marketing strategy across the Sytner Group.
• Manage and optimise investment across Paid Search, Paid Social and other digital channels.
• Monitor, analyse and report on digital performance, ensuring spend is aligned to business objectives and delivers strong ROI.
• Work closely with our agency partners to develop, implement and continually refine digital strategies.
• Provide guidance and governance on digital budgets, ensuring effective allocation of spend across brands and campaigns.
• Leverage platforms such as Google Analytics, Meta Business Manager and other digital reporting tools to drive data-led decisions.
• Identify emerging trends, technologies and platform developments, translating them into opportunities for the business.
• Collaborate with internal stakeholders to ensure digital activity supports wider marketing and commercial goals.
• Develop performance reporting and insights that inform strategic decision making across the Group.

About You

You will be an experienced digital marketing professional with a strong track record of managing performance-led digital campaigns and budgets.

You'll Have

• Significant experience in Paid Search and Paid Social marketing.
• Strong working knowledge of Google Analytics, Meta, Google Ads and digital attribution.
• A commercial mindset with the ability to balance brand objectives and business performance.
• Experience managing agency relationships and holding partners accountable for delivery and results.
• Excellent analytical and reporting skills, with the ability to turn data into actionable insights.
• A proactive approach to staying ahead of industry developments, platform updates and emerging digital trends.
• Strong stakeholder management and communication skills.
• The ability to work effectively across multiple brands and priorities within a fast-paced environment.

Why Sytner?

Sytner Group are delighted to provide an industry-leading benefits package.

We are passionate about continuous improvement and building an environment where everyone feels valued, appreciated and able to reach their full potential.

• Enhanced Holiday Entitlement – 33 days inc. bank holidays
• Industry-leading Maternity, Paternity and Adoption Pay
• Career Development
• Recognition of Long Service every 5 years
• Discounted Car Schemes
• High Street Discounts
• Discounted Gym memberships
• Cycle to work scheme
• One day a year paid voluntary / community work

At Sytner, our values and the way we behave are important to us. We are committed to creating an equitable working environment where we value and respect every individual's unique contribution, supporting our colleagues to thrive and achieve their full potential.

As part of our commitment to Diversity and Inclusion, you have the right to ask for changes / adjustments to job interviews and the recruitment process. For more information around reasonable adjustments and the recruitment process please click here.

Unsure? Read on…

We represent over 23 of the world's most prestige vehicle brands, across our 140 UK dealerships.

We pride ourselves on ‘Developing Talent and ‘Building Careers’ and our colleagues recently scored Sytner Group an outstanding 89% on our colleague engagement survey.