River Cruise Destination & Shore Experiences Lead

Tui Care Foundation; Luton; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Bonuses

Travel benefits

Health & wellbeing

Flexible working

Learning hub access

Job summary

Senior Planning & Destination Experiences Manager (12-month Fixed Term) based in Luton will shape the future of our destination strategy for TUI River Cruises. You will define seasonal deployments across a 10-ship fleet, craft itineraries and optimise commercial performance while enhancing guest experiences.

You will lead destination development with multi-centre opportunities, manage a £2m Shore Experiences portfolio, and drive supplier negotiations to secure commercial benefits.

Qualifications

• Proven cruise product planning or delivery experience with a strong commercial focus.
• A business qualification or equivalent with analytical thinking.
• Excellent relationship-building to influence stakeholders at all levels.
• Experience negotiating with third-party suppliers for commercial benefits.
• Collaborative leader, able to inspire a team and drive process improvements.

Responsibilities

• Define the seasonal deployment plan across the 10-ship fleet, crafting itineraries for commercial performance and guest outcomes.
• Plan detailed itineraries with third-party nautical suppliers, balancing destination mix, duration, and competitive context.
• Lead broader destination development by researching multi-centre opportunities with tours and hotel stays.
• Own the £2m Shore Experiences portfolio, expanding excursions to lift uptake and revenue in line with the three-year plan.
• Manage key supplier relationships, negotiate seasonal terms, and ensure service levels for transfers and excursions.
• Play a central role in the TUI Musement integration, delivering improvements to the customer proposition and shore offerings.

Skills

Commercial mindset

Cruise product planning

Stakeholder management

Team leadership

Education

Business qualification or equivalent

Job description

Senior Planning & Destination Experiences Manager (12-month Fixed Term) based in Luton will shape the future of our destination strategy for TUI River Cruises. You will define seasonal deployments across a 10-ship fleet, craft itineraries and optimise commercial performance while enhancing guest experiences.

You will lead destination development with multi-centre opportunities, manage a £2m Shore Experiences portfolio, and drive supplier negotiations to secure commercial benefits.